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Search Results for: “Nathan Richter

Richter Presents New Millennial Research to Pet Industry Leaders

May 9, 2014  

Nathan Richter, Wakefield Research partner, presented at the Pet Industry Joint Advisory Council (PIJAC) annual conference on April 23rd. PIJAC’s Top2Top Conference brings together C-level executives from the pet retail and product industries, including brands such as Petco …

Wakefield to Present Survey at University Business Webinar

December 6, 2017  

On Tuesday, December 7, Senior Partner Nathan Richter will present findings from a recent survey Wakefield Research conducted for VitalSource, a leading provider of online textbooks and course materials. The webinar, entitled “Textbook Economics: Winning the Cost Battle Thr …

What We Talk About When We Talk About the ‘White Working Class’

November 8, 2017  

Full Audio:  “White working class” is a phrase that has become an inescapable part of the national conversation ever since Donald Trump won the Republican nomination in 2016. In the year since Trump won the presidency, many have come to view those in the white working c …

It’s Official. Politics is Distracting Us at Work

March 6, 2017  

You might have noticed that you or your co-workers are spending more time on the job talking or reading about politics. Maybe you’re skimming news headlines, debating with colleagues or posting on social media. It’s not your imagination. Politics has become a majo …

Millennials are Picking Pets Over People

September 13, 2016  

Young Americans are less likely to be homeowners, car owners or parents than their predecessors, but they do lead in one category: Pets. Three-fourths of Americans in their 30s have dogs, while 51 percent have cats, according to a survey released by research firm Mintel. That …

How Apps Are Changing Pet Ownership in DC

September 8, 2016  

When Matthew Burgoyne and Ryan Glanzer brought home their corgi puppy, Gus, last November, their work schedules allowed them to take turns letting the dog out during the day. But then Burgoyne landed a fellowship with unpredictable hours. The couple, in their early thirties, …

PR Insider: The Business Case for PR

April 6, 2015  

Today, a company’s reputation drives nearly every aspect of the business. A good reputation can boost your stock value, open new markets and buy you enough goodwill from your clients and customers to weather a crisis situation. A bad reputation, on the other hand, can quick …

Wakefield Research Seeks Director of PR Polling

October 6, 2014  

  Wakefield’s Director of PR Polling position was selected by The Washington Post as its Job of the Week. The following article was featured in the weekly Capital Business publication. Wakefield Research, a market research company in Arlington and New York, is looking …