PR Specific Services

How does Wakefield Research turn stats into stories?

Wakefield’s PR Polling team offers the following services at no additional charge to our agency partners:

Concept development. We develop a brand-appropriate, newsworthy story to drive coverage among your target media. Concepts can be stand-alone, or aligned with current programming.
Questionnaire design. Our Editorial Panel writes a survey questionnaire for you based on the approved concept, and explains question-by-question the headlines we expect to return from the survey.
The Pitch Guide. This deliverable is written by our Editorial Panel of journalists. It builds your survey into a story with pitch angles, headlines, “snapshot” style charts and graphs, and a customized Media Landscape with tips from our panel of experts.
Ongoing Support. We proof your pitches and press materials, and help answer the media’s questions about your data.

Online omnibus surveys
Telephone omnibus surveys
U.S. and international studies
Custom market research among select populations such as doctors, CEOs, children, and others
Strategic research such as message development, combat testing, brand equity research, corporate reputation management, crisis management, tracking research and other quantitative and qualitative methodologies