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New Wakefield Research Study: The Trump Effect on American Relationships

May 10, 2017  

Wakefield Research often explores the trends driving dialogue in the U.S. and around the world. As part of this, our research teams regularly field surveys to examine how current events impact our lives. The increasingly divided political discourse in the U.S. was the impetus …

Market Research: A Family Affair

April 28, 2017  

The Wakefield Research team is passionate about market research, but there’s nothing more important than family. This week, Wakefield celebrated the annual Take Our Sons and Daughters to Work Day with a few special market researchers-in-training. We look forward to this day …

For the Boo of It

November 7, 2016  

When we’re not busy doing market research, we’re celebrating Halloween - one of our favorite holidays here at Wakefield Research. Read more...

Wakefield Consumer Insights on HDTVs

October 13, 2016  

Wakefield Research’s product design research tools are helping to develop next-generation consumer products, including big-screen TVs. A recent study by Wakefield for Hisense, a Chinese electronics manufacturer, measured the impact of Hisense’s big-screen TV picture quali …

Back-to-School is Back in the News

July 21, 2016  

Back-to-school media coverage is right around the corner – and omnibus and custom survey data is a great way to tap into that upcoming conversation. Consider Wakefield Research’s PR survey for Sylvan. The survey found that 42 percent of parents of children ages 5-12 feel …

New Zika Survey Shows How Americans’ Summer Plans May be Impacted

June 2, 2016  

June marks the start of summer vacation season – and mosquito season too. This year, the spread of the Zika virus has Americans searching for ways to protect themselves against the mosquito-borne illness. And it looks like this may impact how many of us spend our vacation t …

And the Winners Are…

March 4, 2016  

Honestly, we were just too busy to make it to Hollywood for the Oscars this year. (Sorry, Leonardo.) So we held our own star-studded awards show at Wakefield instead. As glamorous as ever, Abby, Kat, Josh and Pallavi each captured an “Oscar” chocolate bunny for their Osca …