Blog

Cheers to Beer and Wakefield Research

April 9, 2015  

A new national beer campaign is on tap, and it includes data from a recent survey by Wakefield Research. For example, 33% of Americans would prefer to get to know someone over a beer, compared to a cocktail (22%). This spring Anheuser-Busch launched the digital campaign calle …

Happy Pi Day from Wakefield Research

March 14, 2015  

Wakefield Research never misses an excuse to celebrate a holiday, especially one as important as this year’s Pi Day. March 14th, 3.14 for short, resembles the ratio of a circle’s circumference to its diameter. And, this year’s date (3:14:15) syncs up with the first …

Wakefield Research Employee Spotlight: Tammy Hine

March 13, 2015  

Tammy Hine, Research Associate: She’s Got a Head for Numbers and a Big Heart for Exotic Animals Wakefield Research Associate Tammy Hine truly loves to work with numbers all day. Her job involves questionnaire design, fielding and analysis. “People think numbers are boring …

Track Smart: When to Track Data over Time

January 30, 2015  

One option for returning newsworthy statistics from a market research firm – and gaining media attention – is tracking data over time. For a custom PR survey, this means asking the same question over a series of years to gauge change, or lack thereof – and thus, establi …

3 PR Tips for the New Year

December 11, 2014  

Have you made your PR New Year’s resolution for 2015 yet? If you’re too busy, like a lot of us, we’re here to help. Why not make every pitch a compelling one with this A-B-C tip sheet for successful media outreach in the New Year. Advance the story. It’s a New Year, a …

Fist Bump to Your Health

August 6, 2014  

You’ve got to hand it to Wakefield Research – on second thought, make that a fist bump instead. A recent study published in the August issue of the American Journal of Infection Control has generated plenty of media attention. It found that a fist bump is a less germy opt …

Wakefield Survey Reveals Top 3 Ways to Minimize Student Loan Debt

August 1, 2014  

College is expensive – there’s no question about that. The fear of student loan debt has even driven some students to forgo college altogether. But, according to USA TODAY, the investment is still worth it: college graduates continue to earn far more over a lifetime than …

Pet Age Features Wakefield’s Market Research on Millennial Pet Owners

July 2, 2014  

Pet industry publications are eager to track the next big shift in pet ownership, as Millennials overtake Baby Boomers in spending power. Pet Age recently showcased the “The Millennial Pet Owner” report by Wakefield Research. Following his presentation at the Pet Industry …

Which Media Cover Online Surveys?

June 2, 2014  

We often get asked which of our survey methods is “best” for a client – online or telephone. The question is typically prompted by an assumption that The Associated Press doesn’t use online survey results in AP stories. We’d like to clear up the confusion. While AP …

Richter Presents New Millennial Research to Pet Industry Leaders

May 9, 2014  

Nathan Richter, Wakefield Research partner, presented at the Pet Industry Joint Advisory Council (PIJAC) annual conference on April 23rd. PIJAC’s Top2Top Conference brings together C-level executives from the pet retail and product industries, including brands such as Petco …