Blog

And the Winners Are…

March 4, 2016  

Honestly, we were just too busy to make it to Hollywood for the Oscars this year. (Sorry, Leonardo.) So we held our own star-studded awards show at Wakefield instead. As glamorous as ever, Abby, Kat, Josh and Pallavi each captured an “Oscar” chocolate bunny for their Osca …

Congratulations 2015 Platinum PR Award Honorable Mentions

January 8, 2016  

Wakefield Research works with some of the best in the business – supporting award-winning PR with our market research consultancy and PR Polling capabilities. As another busy year of custom research and omnibus studies has ended, we extend our congratulations to several cli …

Yelp Small Business Survey Finds Optimistic Retailers

December 18, 2015  

As major department stores and specialty apparel retail chains look to log another year of lackluster apparel sales, smaller-size businesses are on track to post strong top-line growth. Recent data from MasterCard Advisors showed apparel stores with annual sales below $50 …

Philanthropy in Research

December 4, 2015  

Mark Zuckerberg’s recent pledge to donate nearly all of his Facebook shares to charity over the course of his lifetime – an estimated $45 billion – highlights the growing foothold philanthropy is gaining in the Silicon Valley: and Americans are taking note. Indeed, in a …

Holiday PR Survey Tips

October 29, 2015  

Late With Your Holiday Pitch – Now What? It’s October, and marketing and PR pros know the holiday season isn’t around the corner – it’s here and now.  Media will always write holiday stories, guaranteed. Being the first to release your story will help you gain holi …

As Seen in USA Today

October 2, 2015  

We know how to build a survey into a story. If you pick up a USA TODAY you’re going to see a lot of Wakefield Research: just this week, we supplied four Snapshot stats – two appearing in the September 29th edition of the paper and two more in today’s edition. Ta …

Social Fitness at Wakefield Research – Walk the Walk!

September 9, 2015  

The social fitness trend is having its moment. And here at Wakefield Research, we’re proof that this trend has some legs – literally. On September 1st we passed out wearable fitness trackers to staff for a fun 4-week step challenge. With everyone randomly assigned to a wa …

The Big Impact of Small Stats – In Surveys, Size Doesn’t Always Matter

September 3, 2015  

A stat needs to be as large as possible for it to be considered newsworthy, right? Not so fast. The significance of a stat is relative to the idea it conveys. Here’s an example: A stat ran recently in USA TODAY asserting that 11% of people think that the elderly are more da …

Cinco de Mayo Wakefield Style

May 15, 2015  

Question: Why do we celebrate Cinco de Mayo at Wakefield Research? Answer: Because we like any excuse to put on miniature plastic sombreros and drink margaritas together. On May 5th the Wakefield team took a break from market research to celebrate Mexico’s 1862 defeat of th …