Blog

Back-to-School is Back in the News

July 21, 2016  

Back-to-school media coverage is right around the corner – and omnibus and custom survey data is a great way to tap into that upcoming conversation. Consider Wakefield Research’s PR survey for Sylvan. The survey found that 42 percent of parents of children ages 5-12 feel …

New Zika Survey Shows How Americans’ Summer Plans May be Impacted

June 2, 2016  

June marks the start of summer vacation season – and mosquito season too. This year, the spread of the Zika virus has Americans searching for ways to protect themselves against the mosquito-borne illness. And it looks like this may impact how many of us spend our vacation t …

And the Winners Are…

March 4, 2016  

Honestly, we were just too busy to make it to Hollywood for the Oscars this year. (Sorry, Leonardo.) So we held our own star-studded awards show at Wakefield instead. As glamorous as ever, Abby, Kat, Josh and Pallavi each captured an “Oscar” chocolate bunny for their Osca …

Congratulations 2015 Platinum PR Award Honorable Mentions

January 8, 2016  

Wakefield Research works with some of the best in the business – supporting award-winning PR with our market research consultancy and PR Polling capabilities. As another busy year of custom research and omnibus studies has ended, we extend our congratulations to several cli …

Yelp Small Business Survey Finds Optimistic Retailers

December 18, 2015  

As major department stores and specialty apparel retail chains look to log another year of lackluster apparel sales, smaller-size businesses are on track to post strong top-line growth. Recent data from MasterCard Advisors showed apparel stores with annual sales below $50 …

Philanthropy in Research

December 4, 2015  

Mark Zuckerberg’s recent pledge to donate nearly all of his Facebook shares to charity over the course of his lifetime – an estimated $45 billion – highlights the growing foothold philanthropy is gaining in the Silicon Valley: and Americans are taking note. Indeed, in a …

Holiday PR Survey Tips

October 29, 2015  

Late With Your Holiday Pitch – Now What? It’s October, and marketing and PR pros know the holiday season isn’t around the corner – it’s here and now.  Media will always write holiday stories, guaranteed. Being the first to release your story will help you gain holi …

As Seen in USA Today

October 2, 2015  

We know how to build a survey into a story. If you pick up a USA TODAY you’re going to see a lot of Wakefield Research: just this week, we supplied four Snapshot stats – two appearing in the September 29th edition of the paper and two more in today’s edition. Ta …