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Survey of Screams: How Americans Celebrate Halloween

October 31, 2017  

Candy corn comas, carving jack-o’-lanterns and picking the perfect Halloween costume aren’t just for kids – adults love getting in the spooky spirit, too. According to a recent omnibus survey of 1,000 Americans 18+ conducted by Wakefield Research, those who are spending …

Oral Health America’s Advocacy Week

October 10, 2017  

Advocacy Week is an effort within Oral Health America’s Fall for Smiles campaign which focuses on the oral health of families. Wakefield Senior Partner Paul Bragan was invited to represent research exploring how Americans ages 50+ are currently thinking about oral heal …

Holiday Survey Survival Guide

September 27, 2017  

The winter holidays are the most saturated media calendar events of the year. One of the best ways to differentiate your pitches is with newsworthy data from an omnibus or custom survey. While holiday surveys are a powerful tactic, there are still challenges that must be met. …

Holiday Omnibus Survey Tips

September 12, 2017  

The winter holidays are the most saturated earned media events on the editorial calendar. While competition for coverage is fierce, PR pros can differentiate their pitches with a newsworthy omnibus or custom survey. Below are a few tips from the nation’s leading team of PR …

Paul Bragan Presents Research on Consumers and Medicare

July 25, 2017  

Oral health literacy and quality dental care are important to the well-being of older Americans. At a Symposium for Advocating for Oral Health in America, Paul Bragan, Wakefield Research partner, recently presented the results of our instant-feedback qualitative research on w …

New Wakefield Research Study: The Trump Effect on American Relationships

May 10, 2017  

Wakefield Research often explores the trends driving dialogue in the U.S. and around the world. As part of this, our research teams regularly field surveys to examine how current events impact our lives. The increasingly divided political discourse in the U.S. was the impetus …

Market Research: A Family Affair

April 28, 2017  

The Wakefield Research team is passionate about market research, but there’s nothing more important than family. This week, Wakefield celebrated the annual Take Our Sons and Daughters to Work Day with a few special market researchers-in-training. We look forward to this day …