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Holiday Omnibus Survey Tips

September 12, 2017  

The winter holidays are the most saturated earned media events on the editorial calendar. While competition for coverage is fierce, PR pros can differentiate their pitches with a newsworthy omnibus or custom survey. Below are a few tips from the nation’s leading team of PR …

Paul Bragan Presents Research on Consumers and Medicare

July 25, 2017  

Oral health literacy and quality dental care are important to the well-being of older Americans. At a Symposium for Advocating for Oral Health in America, Paul Bragan, Wakefield Research partner, recently presented the results of our instant-feedback qualitative research on w …

New Wakefield Research Study: The Trump Effect on American Relationships

May 10, 2017  

Wakefield Research often explores the trends driving dialogue in the U.S. and around the world. As part of this, our research teams regularly field surveys to examine how current events impact our lives. The increasingly divided political discourse in the U.S. was the impetus …

Market Research: A Family Affair

April 28, 2017  

The Wakefield Research team is passionate about market research, but there’s nothing more important than family. This week, Wakefield celebrated the annual Take Our Sons and Daughters to Work Day with a few special market researchers-in-training. We look forward to this day …

For the Boo of It

November 7, 2016  

When we’re not busy doing market research, we’re celebrating Halloween - one of our favorite holidays here at Wakefield Research. Read more...

Wakefield Consumer Insights on HDTVs

October 13, 2016  

Wakefield Research’s product design research tools are helping to develop next-generation consumer products, including big-screen TVs. A recent study by Wakefield for Hisense, a Chinese electronics manufacturer, measured the impact of Hisense’s big-screen TV picture quali …

Back-to-School is Back in the News

July 21, 2016  

Back-to-school media coverage is right around the corner – and omnibus and custom survey data is a great way to tap into that upcoming conversation. Consider Wakefield Research’s PR survey for Sylvan. The survey found that 42 percent of parents of children ages 5-12 feel …