Blog

Congratulations 2015 Platinum PR Award Honorable Mentions

January 8, 2016  

Wakefield Research works with some of the best in the business – supporting award-winning PR with our market research consultancy and PR Polling capabilities. As another busy year of custom research and omnibus studies has ended, we extend our congratulations to several cli …

Yelp Small Business Survey Finds Optimistic Retailers

December 18, 2015  

As major department stores and specialty apparel retail chains look to log another year of lackluster apparel sales, smaller-size businesses are on track to post strong top-line growth. Recent data from MasterCard Advisors showed apparel stores with annual sales below $50 …

Philanthropy in Research

December 4, 2015  

Mark Zuckerberg’s recent pledge to donate nearly all of his Facebook shares to charity over the course of his lifetime – an estimated $45 billion – highlights the growing foothold philanthropy is gaining in the Silicon Valley: and Americans are taking note. Indeed, in a …

Holiday PR Survey Tips

October 29, 2015  

Late With Your Holiday Pitch – Now What? It’s October, and marketing and PR pros know the holiday season isn’t around the corner – it’s here and now.  Media will always write holiday stories, guaranteed. Being the first to release your story will help you gain holi …

As Seen in USA Today

October 2, 2015  

We know how to build a survey into a story. If you pick up a USA TODAY you’re going to see a lot of Wakefield Research: just this week, we supplied four Snapshot stats – two appearing in the September 29th edition of the paper and two more in today’s edition. Ta …

Social Fitness at Wakefield Research – Walk the Walk!

September 9, 2015  

The social fitness trend is having its moment. And here at Wakefield Research, we’re proof that this trend has some legs – literally. On September 1st we passed out wearable fitness trackers to staff for a fun 4-week step challenge. With everyone randomly assigned to a wa …

The Big Impact of Small Stats – In Surveys, Size Doesn’t Always Matter

September 3, 2015  

A stat needs to be as large as possible for it to be considered newsworthy, right? Not so fast. The significance of a stat is relative to the idea it conveys. Here’s an example: A stat ran recently in USA TODAY asserting that 11% of people think that the elderly are more da …

Cinco de Mayo Wakefield Style

May 15, 2015  

Question: Why do we celebrate Cinco de Mayo at Wakefield Research? Answer: Because we like any excuse to put on miniature plastic sombreros and drink margaritas together. On May 5th the Wakefield team took a break from market research to celebrate Mexico’s 1862 defeat of th …

Kids Dream Big in The Game of Life

May 11, 2015  

Have you ever played Life – Hasbro’s infamous board game – and drawn the “Lawyer” Career Card – again? Did it leave you dreaming of something edgier – like a life behind the wheel, or even under cover? Well, you (and your kids) are in luck. The Hasbro toy compan …