Blog

Fist Bump to Your Health

August 6, 2014  

You’ve got to hand it to Wakefield Research – on second thought, make that a fist bump instead. A recent study published in the August issue of the American Journal of Infection Control has generated plenty of media attention. It found that a fist bump is a less germy opt …

Wakefield Survey Reveals Top 3 Ways to Minimize Student Loan Debt

August 1, 2014  

College is expensive – there’s no question about that. The fear of student loan debt has even driven some students to forgo college altogether. But, according to USA TODAY, the investment is still worth it: college graduates continue to earn far more over a lifetime than …

Pet Age Features Wakefield’s Market Research on Millennial Pet Owners

July 2, 2014  

Pet industry publications are eager to track the next big shift in pet ownership, as Millennials overtake Baby Boomers in spending power. Pet Age recently showcased the “The Millennial Pet Owner” report by Wakefield Research. Following his presentation at the Pet Industry …

Which Media Cover Online Surveys?

June 2, 2014  

We often get asked which of our survey methods is “best” for a client – online or telephone. The question is typically prompted by an assumption that The Associated Press doesn’t use online survey results in AP stories. We’d like to clear up the confusion. While AP …

Richter Presents New Millennial Research to Pet Industry Leaders

May 9, 2014  

Nathan Richter, Wakefield Research partner, presented at the Pet Industry Joint Advisory Council (PIJAC) annual conference on April 23rd. PIJAC’s Top2Top Conference brings together C-level executives from the pet retail and product industries, including brands such as Petco …

Wakefield Survey Featured on Jeopardy!

April 30, 2014  

Yesterday, a Wakefield survey conducted on behalf of Logitech was featured on the popular game show, Jeopardy! We’ll take “That is Awesome” for $1,000, Alex! Contestants were given this clue from the Statistics category: “A Logitech survey found that about half the ti …

Wakefield Re-Teams with Nuance for Collections Webinar

March 4, 2014  

Nathan Richter, partner at Wakefield Research, will participate in a live webinar to discuss the results of a recent research commissioned by Nuance (formerly Varolii), a market leader in customer interaction management. The webcast takes place Wednesday, March 6th at 2pm ET …

Pet Industry Shifts Attention to Millennial Pet Owner

February 7, 2014  

Wakefield’s Nathan Richter is featured in the February issue of Pet Business magazine. The cover story, “What Tomorrow Brings” delves into challenges that the pet industry will face in the coming years, including the Millennial generation’s foray into …

Not So Fast, Wearable Tech!

January 14, 2014  

Google Glass made headlines in 2013, but is the wearable technology a passing trend or here to stay? A Wakefield Research and Citrix study revealed that while 3 in 5 (60 percent) Americans think wearable tech will be as common as smartphones in the coming years, nearly the sa …

Wakefield Closes Out 2013 with Snapshots

December 31, 2013  

Three Wakefield Research surveys graced the pages of USA Today during the past week! A survey for Kmart snagged the Christmas Snapshot on December 25th. The holiday survey revealed how long Americans keep their holiday decorations up after December 25th: 39% – Five or m …