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Survey: Parents Telling Kids that Santa Isn’t Real

December 21, 2010  

What do you do when your kids ask you whether or not Santa Claus is real? A recent poll by Wakefield Research finds that some parents are blowing Santa’s cover.  When asked, 1 in 5 (20%) parents confess to their children that Santa isn’t real, while 15% claim they don’ …

Good Stats + Great Pitching = Amazing Results

December 21, 2010  

Like sound waves bouncing off the walls of a canyon, good stats and great pitches can create a similar echo effect in the world of public relations. Utilizing statistics collected in a study by Wakefield Research for HomeGoods, the media professionals at Lime PR went to work …

Toasting (With Beer) to a Great Year of Stats

December 3, 2010  

How do you toast to a new year? According to a recent study by Wakefield Research for Samuel Adams, 60% of American men would rather toast with beer than champagne.  The beloved American beer brand recently teamed up with Weihenstephen Brewery to create Infinium, a new breed …

Black Friday: To Shop or Not to Shop?

November 24, 2010  

Are you one of the serious shoppers waking up at bedtime to score major deals this Friday? No? Well you might be on to something.  According to a recent survey done by Wakefield Research for Western Union, 60% of Americans feel that Black Friday deals aren’t as great as th …

Job Loss and Language Skills

November 18, 2010  

A recent Wakefield Research survey for Rosetta Stone demonstrates how a great survey can successfully dovetail with larger stories while promoting your brand, product or issue. The Economist recently reported that a majority (58%) of Americans believe the lack of foreign-lang …

Too Hot to Handle

November 12, 2010  

The Los Angeles Times recently featured a survey done by Wakefield Research for Logitech International regarding laptops overheating, a problem those who use laptops certainly have experience with. Almost half (47%) of the 594 adult Americans surveyed reported having to stop …

Watch out for Wakefield Stats…and Germs

November 9, 2010  

USA Today again featured a Wakefield stat in today’s Snapshot, drawing attention to a study conducted recently on behalf of Purell.  Just in time for cold season, we found that 41% of American adults have hesitated to give a handshake out of fear of germs. This is an inst …

The Ghost of Research Past

October 25, 2010  

We’re often asked “how long can I use a survey stat for PR?”  The answer, as evidenced by today’s USA Today Snapshot, is a really, really long time. Today’s Money section featured a Snapshot from a survey conducted by Wakefield Research on beha …

Are You Living in a Modern Family?

October 21, 2010  

There has been no shortage of high-profile media coverage for ABC’s Modern Family.  From multiple Emmy awards, to a recent cover of Entertainment Weekly, the show is comedic gold for Americans across the country. As avid pop culture junkies with the ability to poll the …