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More Than 1 Apple Tree: Verizon Plants a Seed

January 11, 2011  

When is Verizon ever going to get the iPhone? After a long-awaited press conference held early this morning, there is finally an answer to that question, and the golden, rather, red date is February 10th.  Many Americans have suffered tech envy for quite some time now, but e …

Hot Tech, Hot Media Coverage

January 6, 2011  

Unless you’ve been living under a rock without your cell phone, you know that CES is in full swing. From pencil-thin televisions to talking refrigerators, without a pioneering device in hand, it can seem like an impossible task for PR folks to get in a word with media this …

Déja Vu Food: Survey Finds Health Tops New Year’s Resolutions

January 4, 2011  

Can a New Year’s resolution be counted on to change habits and lifestyles? With a solid support system and the right tools, anything is possible. According to a recent survey by Wakefield Research for MorningStar Farms, the most popular resolutions are health related, w …

Decorating with USA Today Snapshot

December 23, 2010  

With mere days left before Christmas, is your house decked to the halls, or are you yet to drag the holiday decorations down from the attic? USA Today featured a Snapshot from a survey conducted by Wakefield Research on behalf of Hunter PR for 3M.  While a majority of Ameri …

Survey: Parents Telling Kids that Santa Isn’t Real

December 21, 2010  

What do you do when your kids ask you whether or not Santa Claus is real? A recent poll by Wakefield Research finds that some parents are blowing Santa’s cover.  When asked, 1 in 5 (20%) parents confess to their children that Santa isn’t real, while 15% claim they don’ …

Good Stats + Great Pitching = Amazing Results

December 21, 2010  

Like sound waves bouncing off the walls of a canyon, good stats and great pitches can create a similar echo effect in the world of public relations. Utilizing statistics collected in a study by Wakefield Research for HomeGoods, the media professionals at Lime PR went to work …

Toasting (With Beer) to a Great Year of Stats

December 3, 2010  

How do you toast to a new year? According to a recent study by Wakefield Research for Samuel Adams, 60% of American men would rather toast with beer than champagne.  The beloved American beer brand recently teamed up with Weihenstephen Brewery to create Infinium, a new breed …

Black Friday: To Shop or Not to Shop?

November 24, 2010  

Are you one of the serious shoppers waking up at bedtime to score major deals this Friday? No? Well you might be on to something.  According to a recent survey done by Wakefield Research for Western Union, 60% of Americans feel that Black Friday deals aren’t as great as th …

Job Loss and Language Skills

November 18, 2010  

A recent Wakefield Research survey for Rosetta Stone demonstrates how a great survey can successfully dovetail with larger stories while promoting your brand, product or issue. The Economist recently reported that a majority (58%) of Americans believe the lack of foreign-lang …