Blog

The Secret Science Behind the Snapshot

August 11, 2010  

Wakefield Research and Hunter PR recently conducted a survey for Turning Leaf Wine – and media took notice. Tuesday’s front page USA Today Snapshot featured data from the Turning Leaf survey. It’s easy to get results when savvy polling is combined with expe …

Feeling “A-salt-ed” By All Of The Media Attention Salt Is Getting?

August 6, 2010  

There’s been a steady drumbeat of consumer media coverage about Americans’ salt intake this summer.  Just this week The Wall Street Journal reported that the federal government reduced the recommended salt intake by 800 milligrams – from the current limit of 2,300 mill …

Summer Break: One Glass Away

July 21, 2010  

Although we are nearing the finish line of summer, there is no reason to sacrifice all remnants of easy summer livin’. A survey conducted by Wakefield Research on behalf of Turning Leaf wine and Hunter PR suggests partnering a take-out meal with a bottle of wine as a reprie …

A Few Good Questions

July 8, 2010  

“Don’t Ask, Don’t Tell” Survey May Provide More Questions Than Answers Yesterday, the Pentagon released a survey to troops in an attempt to gauge attitudes on the implications of a repeal of the current “Don’t Ask, Don’t Tell” p …

Survey: What are the Odds of a Perfect Wedding?

June 30, 2010  

Ah June, the peak of “wedding season.” A couple’s wedding day is an occasion they hope to remember for years to come. Unfortunately, a perfect day isn’t always in the cards for the lovebirds. As it turns out, a recent Wakefield Research poll found that barely half of …

Wakefield Surveys Secure Back-to-Back Snapshots

June 16, 2010  

Wakefield Research dominated USA Today’s Snapshots this week.  Wakefield PR surveys drove Snapshot coverage for Barefoot Wine, Surfrider Foundation, and Western Union. This is no accident. Our Editorial Panel combines former journalists and PR execs with public opinion …

USA Today Snapshot: Barefoot at the Beach

June 15, 2010  

A recent survey, conducted by Wakefield Research for Hunter PR in conjunction with Barefoot Wine and the Surfrider Foundation, revealed that 86% of Americans agree littering is the rudest thing you can do at the beach. The results were recently covered by USA Today. Armed wit …

Father’s Day Survey Says Show Dad the Money

June 15, 2010  

Remember last year when dad’s face lit up as you bestowed upon him the most prodigious wrench set ever assembled? How well do you know his poker face? At the risk of being the bearer of bad news, nearly half (46%) of dads admit pretending to like a gift at some point.  …

An Aging Boom

June 9, 2010  

According to his 1997 book, The Big Five-Oh, Bill Geist claims that one member of the Baby Boomer generation turns 50 every seven seconds.  In 2010, 4 million Boomers, or one every 8.5 seconds, will reach this milestone, making one thing abundantly clear:  this generation, …

Who Will D-Cide the Future of 3D?

May 28, 2010  

Since the concept of a 3D television was first shared with the world, consumers have been wondering when content will catch up to the technology.  In other words, when will we start seeing 3D movies, games, and our favorite programs broadcast in 3D?  While several movies ha …