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The Ghost of Research Past

October 25, 2010  

We’re often asked “how long can I use a survey stat for PR?”  The answer, as evidenced by today’s USA Today Snapshot, is a really, really long time. Today’s Money section featured a Snapshot from a survey conducted by Wakefield Research on beha …

Are You Living in a Modern Family?

October 21, 2010  

There has been no shortage of high-profile media coverage for ABC’s Modern Family.  From multiple Emmy awards, to a recent cover of Entertainment Weekly, the show is comedic gold for Americans across the country. As avid pop culture junkies with the ability to poll the …

Millennials Crave Constant Connectivity

October 12, 2010  

When Wakefield Research conducted a study on behalf of Wi-Fi Alliance, we suspected that millions of Americans who use Wi-Fi everyday would be interested in the results. They aren’t alone – major media has taken an eye to the study as well. Rik Fairlie wrote a story for t …

When Are Poll Results Reliable?

October 6, 2010  

How do we know when poll results are reliable?  Last week, questions were raised when a CNN/Time opinion poll showed a big swing in the race for the Illinois gubernatorial election. The poll shows a surge of support for Democratic challenger Pat Quinn.  But supporters of th …

Wakefield Speaks USA Today’s Language

October 5, 2010  

Whether you wake up and get your morning news in the newspaper or on the internet, you’ll have no trouble finding today’s USA Today Snapshot from Wakefield Research’s survey on behalf of Rosetta Stone. It takes patience to learn a new language, just like it takes tim …

A Wi-Fi Way of Life

September 29, 2010  

Remember those simple times without internet-enabled smartphones, tablets, and other handheld devices?  Can you remember when Wi-Fi was a luxury?  Well, for a solid majority of young adults, this is ancient history. A study conducted by Wakefield Research on behalf of the W …

Father Knows Best: Wakefield Research on The TODAY Show

September 21, 2010  

When NBC’s TODAY Show took to the streets of New York City to quiz Americans about Father’s Day trivia, statistics collected on behalf of Western Union were on full display. NBC’s use of Western Union’s data illustrates how powerful survey statistics can be …

Single Survey…Multiple Snapshots

September 3, 2010  

Today, a second Snapshot from Wakefield Research’s survey for Hunter PR and Turning Leaf Wine appeared on the front page of USA Today.  The combination of Hunter’s excellent pitch and Wakefield’s recipe for a newsworthy questionnaire gets results. Wakefield Research ha …

PR Polling Done Well: 2 Days = 2 USA Today Snapshots

August 26, 2010  

Thursday’s USA Today Life section Snapshot featured data from Wakefield Research’s and MWW’s survey for BMW – our second Snapshot in 2 days. Having two snapshots in two days is no easy feat, but it’s not uncommon at Wakefield.  Our editorial panel of j …

The Secret Science Behind the Snapshot

August 11, 2010  

Wakefield Research and Hunter PR recently conducted a survey for Turning Leaf Wine – and media took notice. Tuesday’s front page USA Today Snapshot featured data from the Turning Leaf survey. It’s easy to get results when savvy polling is combined with expe …