Blog

Wakefield Surveys Secure Back-to-Back Snapshots

June 16, 2010  

Wakefield Research dominated USA Today’s Snapshots this week.  Wakefield PR surveys drove Snapshot coverage for Barefoot Wine, Surfrider Foundation, and Western Union. This is no accident. Our Editorial Panel combines former journalists and PR execs with public opinion …

USA Today Snapshot: Barefoot at the Beach

June 15, 2010  

A recent survey, conducted by Wakefield Research for Hunter PR in conjunction with Barefoot Wine and the Surfrider Foundation, revealed that 86% of Americans agree littering is the rudest thing you can do at the beach. The results were recently covered by USA Today. Armed wit …

Father’s Day Survey Says Show Dad the Money

June 15, 2010  

Remember last year when dad’s face lit up as you bestowed upon him the most prodigious wrench set ever assembled? How well do you know his poker face? At the risk of being the bearer of bad news, nearly half (46%) of dads admit pretending to like a gift at some point.  …

An Aging Boom

June 9, 2010  

According to his 1997 book, The Big Five-Oh, Bill Geist claims that one member of the Baby Boomer generation turns 50 every seven seconds.  In 2010, 4 million Boomers, or one every 8.5 seconds, will reach this milestone, making one thing abundantly clear:  this generation, …

Who Will D-Cide the Future of 3D?

May 28, 2010  

Since the concept of a 3D television was first shared with the world, consumers have been wondering when content will catch up to the technology.  In other words, when will we start seeing 3D movies, games, and our favorite programs broadcast in 3D?  While several movies ha …

Checking Out “Check-Ins”

May 27, 2010  

The concept for games like these is unique in that it combines real-world experiences and local flair with mobile technology.  For example, iSpyApp enables a player to take a picture of something in a city, such as a statue, and upload it to the game.  From that point, othe …

The Convenient Truth?

May 25, 2010  

In 2006, Al Gore issued a call to environmentally-friendly action in his movie An Inconvenient Truth.  Warning of a coming climate crisis, he called on consumers and businesses alike to embrace more environmentally-friendly practices to reduce their carbon footprint.  For t …

Like This?

May 18, 2010  

During Facebook’s F8 developer conference last month, Facebook launched a groundbreaking platform designed to extend its reign of social media dominance throughout the net – Open Graph. Designed with the intention of promoting openness and increased connectivity f …

Game On!

May 17, 2010  

June 15, 2010 will be an important day in Los Angeles, California.  No, this is not the date of the Los Angeles Lakers’ NBA Championship victory parade (though check back again in a few weeks on that).  This is a day that gamers and developers look forward to each yea …

U Want St8k Chkn or Crnitas?

May 14, 2010  

A recent study conducted by the Pew Research Center gives a lot of insight into how teens are spending their time these days.  The study indicates that 54% of teens today text daily.  This is a significant increase from 2008 in which only 38% of teens were daily-texters.  …