Blog

Black Friday: To Shop or Not to Shop?

November 24, 2010  

Are you one of the serious shoppers waking up at bedtime to score major deals this Friday? No? Well you might be on to something.  According to a recent survey done by Wakefield Research for Western Union, 60% of Americans feel that Black Friday deals aren’t as great as th …

Job Loss and Language Skills

November 18, 2010  

A recent Wakefield Research survey for Rosetta Stone demonstrates how a great survey can successfully dovetail with larger stories while promoting your brand, product or issue. The Economist recently reported that a majority (58%) of Americans believe the lack of foreign-lang …

Too Hot to Handle

November 12, 2010  

The Los Angeles Times recently featured a survey done by Wakefield Research for Logitech International regarding laptops overheating, a problem those who use laptops certainly have experience with. Almost half (47%) of the 594 adult Americans surveyed reported having to stop …

Watch out for Wakefield Stats…and Germs

November 9, 2010  

USA Today again featured a Wakefield stat in today’s Snapshot, drawing attention to a study conducted recently on behalf of Purell.  Just in time for cold season, we found that 41% of American adults have hesitated to give a handshake out of fear of germs. This is an inst …

The Ghost of Research Past

October 25, 2010  

We’re often asked “how long can I use a survey stat for PR?”  The answer, as evidenced by today’s USA Today Snapshot, is a really, really long time. Today’s Money section featured a Snapshot from a survey conducted by Wakefield Research on beha …

Are You Living in a Modern Family?

October 21, 2010  

There has been no shortage of high-profile media coverage for ABC’s Modern Family.  From multiple Emmy awards, to a recent cover of Entertainment Weekly, the show is comedic gold for Americans across the country. As avid pop culture junkies with the ability to poll the …

Millennials Crave Constant Connectivity

October 12, 2010  

When Wakefield Research conducted a study on behalf of Wi-Fi Alliance, we suspected that millions of Americans who use Wi-Fi everyday would be interested in the results. They aren’t alone – major media has taken an eye to the study as well. Rik Fairlie wrote a story for t …

When Are Poll Results Reliable?

October 6, 2010  

How do we know when poll results are reliable?  Last week, questions were raised when a CNN/Time opinion poll showed a big swing in the race for the Illinois gubernatorial election. The poll shows a surge of support for Democratic challenger Pat Quinn.  But supporters of th …

Wakefield Speaks USA Today’s Language

October 5, 2010  

Whether you wake up and get your morning news in the newspaper or on the internet, you’ll have no trouble finding today’s USA Today Snapshot from Wakefield Research’s survey on behalf of Rosetta Stone. It takes patience to learn a new language, just like it takes tim …

A Wi-Fi Way of Life

September 29, 2010  

Remember those simple times without internet-enabled smartphones, tablets, and other handheld devices?  Can you remember when Wi-Fi was a luxury?  Well, for a solid majority of young adults, this is ancient history. A study conducted by Wakefield Research on behalf of the W …