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September 17, 2008

What We Can Learn From Census Data and Why it Matters for Brands

Advertising Age 5.13

This article originally appeared in Ad Age on July 7th, 2008. Though all the views offered in this article are not necessarily those of Wakefield and its staff, the article still offers an insightful review of the relationship between brand growth and demographic trends, along with an analysis of how current demographic trends are affecting the marketplace.