Which Photo Would You Most Like to Retake?

A recent survey commissioned by Nikon and conducted by Wakefield Research asked Americans which picture they’d most like to retake.  The results were covered in USA Today. 

The leading snapshot of shame: family portraits (25%) - a particularly ominous finding so close to the holidays. Remember: matching reindeer sweaters are never a good idea.

Tied for second-place on the list of mortifying moments captured on film are high school graduation and driver’s license photos (21%).  

Not only is this data useful as a cautionary tale, but it's also a great example of how Wakefield's team of former editors can customize survey questionnaires to target specific editors and outlets (as was the case with the Nikon study). Contact us to learn more about how we can do this for your brand.

In the meantime, we at Wakefield want you to look wonderful for the holidays, so check out these tips for a winning holiday grin.

What Can Polling Tell You About Your Pending Wedding?

Washingtonian Magazine blogger Carl Monaco has been writing an excellent series on his upcoming nuptials.  Carl, who weekly explores his anxieties and musings about marriage and wedding planning, asked us for some research-based insights on how he can avoid wedding catastrophes.

We’re a sentimental bunch here, so in the interest of love, the public good, and Carl’s peace of mind, we agreed to harness the power of research and assuage Carl’s fears.

Boy, was that a mistake.  As Carl explains, here's what data told Carl about the big day…

"...tales of wedding woes got me wondering how often these things actually happen and what, if anything, I can do to prevent our wedding from turning into a three-ring circus.

...I decided I needed some hard data. I sought out Nathan Richter, director of polling for a respected national research firm, Wakefield Research to see if he might be able to help me gauge the odds." 

As Carl goes on to explain, "You might as well flip a coin to determine if something will go down on your big day. His results found that 49 percent of Americans have been witness to a wedding gone off the rails."

Some of the questions answered in this poll are:

- How many have witnessed an inappropriate toast?

- How common is it to have rain on your wedding day?

- How many have witnessed a fight between the bride and groom?

- How often is someone stood up at the altar? 

Read Carl's column, "When Weddings Attack!" for the answers and a few laughs.  

Hunter PR and Wakefield Team Up to Spotlight Hunter's Food Industry Expertise by Naming the Top Food Stories of the Year and Decade  

PR folks are always looking for ways to rise above the clutter and generate media coverage for their brands...but what happens when that brand is themselves?  A recent survey commissioned by Hunter Public Relations and conducted by Wakefield Research provides an example.

One way to stand out of the crowd and draw positive attention to your company (and potentially secure new business leads) is through survey research.  A strategic survey helps to elevate a company and position themselves as an industry authority.  In this case, Hunter PR has a wealth of knowledge and PR experience in the food industry, with clients like Kraft, Kellogg's, Tabasco, and Campbell Soup Company.  

With a survey on the top food stories of 2009 and the decade, Hunter can leverage the findings to remind the media, their clients and new business leads of their expertise.  To learn more about the top food stories of the year and decade, read on...