Poll: Dads Not As Tough As They Used to Be
Back in the old days, Dads were more likely to say “I love you” with a firm handshake than a hug. Times have changed: the American dad is getting soft.
A survey Wakefield conducted for family-favorite Lever 2000 found that more than four in five dads (84%) say that they show their kids more physical affection, such as hugs and kisses, than their own parents did with them.
Even moms – never ones to be stingy with a snuggle – are more affectionate these days. Nearly four in five moms (78%) say that they hug and kiss their kids more than their own parents did with them.
Stats & Storylines follows the musings of some of Wakefield's staff. Topics range from public relations and marketing, to how research is used in the marketplace.
Wakefield is a research firm specializing in strategic and tactical research for corporate, political and non-profit clients in North America, Europe and Asia.
Our staff—drawn from the worlds of research, marketing and media—serve as trusted advisers to heads of industry, marketing professionals, and elected officials. We have informed the marketing and positioning of some of the most prominent brands in the marketplace.
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