Archives

October 2009

Digital, Yet Deep

October 28, 2009  

Does digital communication come at the expense of meaningful interaction?  Texting and other forms of digital communication can be easy fodder for critics who sit on the sidelines.  Those quick “pings” back and forth by email, text or Tweet can’t possibly …

A Windows “Re-Boot”

October 22, 2009  

Microsoft released Windows 7 today. Most tech users agree, Windows 7 is essentially a big “apology” for making so many peoples’ lives so difficult, for so long, with Vista. Microsoft is expecting Windows 7 to produce a spike in tech spending – among ho …

Amazon: Facing Challenges on All Fronts

October 21, 2009  

The news cycle is filled with evidence that the book-publishing and book-selling sector is rapidly changing in ways that could pose a stiff challenge to one of the major e-retailers. Wal-Mart’s price war over best-sellers isn’t the only development that Amazon.com …

Survival of the Fittest Flack

October 20, 2009  

This week, the Gray Lady announced that she will eliminate 100 newsroom jobs by year’s end. Cuts and closings are old hat by now – but have you considered how much more challenging the media environment has become for PR professionals in recent years?  If your ap …

Personal Digital Devices: We’re Still Buying Them

October 20, 2009  

Several months ago, Wakefield staff made the point in this post that digital devices are no longer seen as add-ons. In spite of the economic downturn, we argued, consumer demand for smartphones and other cutting-edge, personal-use digital devices was likely to remain fairly s …

The New Deal for Employees

October 19, 2009  

This recession seems to have changed the employer-worker relationship in ways that will last for many years — in ways that won’t put a smile on employees’ faces. The Wall Street Journal reports on a survey revealing that 2 out of 3 large companies that have …

An End to the Advertising Malaise?

October 16, 2009  

The financial pressures that have closed or squeezed newspapers and magazines in recent years largely come down to one thing: the “advertising recession.” Last month, Bloomberg News reported that U.S. advertising expenditures fell by 14% over the first half of the …

Measuring Our Joy Factor

October 12, 2009  

Data scientists who work for Facebook are using the social-networking site to create a Gross National Happiness Index (GNHI) that measures the collective happiness of Americans at various points in time. A member of the Facebook data team explains how it works: … (the i …

Adding a Dose of Cool to Clothing Swaps

October 9, 2009  

E-commerce enters a new arena. From the N.Y. Times’ Bits blog: When most people clean out their closet, they usually either lug the castoffs to a consignment store, trade pieces with friends or simply donate the whole lot to Goodwill. But James Reinhart, a recent gradua …

Opt-Out Moms Aren’t the Norm

October 9, 2009  

Over the past couple of decades, amid the references to “soccer moms,” an image emerged of many successful, professional white women choosing to leave the workplace and raise kids as a stay-at-home mother. Their decision to leave a successful job helped coin the t …