There’s been a steady drumbeat of consumer media coverage about Americans’ salt intake this summer.  Just this week The Wall Street Journal reported that the federal government reduced the recommended salt intake by 800 milligrams – from the current limit of 2,300 milligrams. 

According to a recent survey conducted by Wakefield Research for Mrs. Dash, all the media attention in the world won’t be enough to change America’s salt habits.  The salt story won't be going away anytime soon.

Despite the fact that many foods, especially packaged and meats, already have salt included, half (50%) of Americans are automatically adding salt to their food before even tasting it. 

Recently, USA Today reported that excessive salt intake occurs before Americans even lift the shaker. Packaged foods and restaurant foods are already high in salt.  According to the survey, more than half of Americans (54%) check for calorie counts in their foods, but only 39% pay attention to the sodium levels on the labels of the foods they eat.

Wakefield Research and Hunter PR recently conducted a survey for Turning Leaf Wine - and media took notice. Tuesday's front page USA Today Snapshot featured data from the Turning Leaf survey. 

It's easy to get results when savvy polling is combined with expert media outreach.  Wakefield is the only research firm that takes a scientific approach to garnering media hits for our clients. Through a comprehensive analysis of 1000s of USA Today Snapshots, we've learned how to increase your chances for coverage by this coveted target. 

In the coming weeks, Wakefield will be releasing some of these findings in our report, "The Secret Science Behind the Snapshot."  Keep checking back or contact us for more information. 

Thursday’s USA Today Life section Snapshot featured data from Wakefield Research's and MWW’s survey for BMW - our second Snapshot in 2 days.

Having two snapshots in two days is no easy feat, but it's not uncommon at Wakefield.  Our editorial panel of journalists and public opinion experts take a unique, scientific approach to surveys that drive top-tier media hits for our clients. Combine a Wakefield stat with expert outreach (thanks MWW) and you get results.

We will soon be releasing findings from our thorough analysis of over 1,000 Snapshots, keep checking back or contact us for more information on "The Secret Science Behind the Snapshot."