Archives

January 2010

Will iPad Leave Consumers Thinking “Kindle Who?”

January 27, 2010  

Apple unveiled its new iPad today and, in a matter of seconds, revolutionized an area of the digital lifestyle that is still only emerging. Ironically, it seems like Steve Jobs may have read an old page from the Bill Gates / Microsoft playbook.  A page that reads: Sometimes …

Food, Water, Shelter, Computers?

January 9, 2010  

Why are younger Americans less likely to deem computers a luxury? Perhaps it’s not surprising that roughly three-quarters (73%) of all American adults believe that computers are a necessity.  So let’s up the ante by asking a tougher question: Who do you think is more lik …

Consumer Study Results: What is Portability?

January 8, 2010  

We’re wired to think of portability as a function of how easy it is to carry something, and thus as a combination of compactness and weight.  It’s that simple, and probably has been ever since man thought to carry fire with him rather than build a new one each day after …

Poll Results: The Best Consumer Tech of the Past Decade

January 7, 2010  

Welcome to CES 2010!  Wakefield will be positing daily from CES this week. As this year’s CES introduces a new decade, we thought it best for our initial CES post to reflect first on the top tech innovations of the past.  Therefore, in a nationally representative surv …

Poll Results: What is the Future of Twitter?

January 7, 2010  

There has been too much speculation around how and whether Twitter will morph itself into the money-making machine many hope it will become.  We’ll leave that to the Wall Street analysts and Main Street navel-gazers. Key to Twitter’s success will be how consumers …

Hook the Media with an Attractive Survey

January 4, 2010  

BY KAREN LELAND / ILLUSTRATION BY MICHAEL CAMARRA The following article interviewing Wakefield’s Director of PR Polling Nathan Richter originally appeared in MyMidwest Inflight Magazine and at www.mymidwest.com.  In today’s crowded PR landscape, businesses are co …