Archives

April 2010

A “Brand” New Day?

April 20, 2010  

Many economic experts claim that we have navigated through the worst of an economic recession – the likes of which we haven’t seen since 1929.  They could be right or they could be wrong.  Either way, it seemed safe to assume that, at some point, the economy in this …

Better Ways to Understand the Consumer Crossroad

April 16, 2010  

Several market research firms have released studies claiming that consumers are ready to start spending again.  According to them, while the economy may still be struggling, things are headed in the right direction…which means expected increases in consumer spending. These …

The Caramel Macchiato as an Economic Indicator

April 15, 2010  

Consumers are still making changes in response to the economic climate.  That’s no surprise.  Lifestyle choices are being re-examined.  What can we live without?  What can’t we live without?  As consumers examine their spending habits, purchases are often divided int …

Which Celeb Would Make the Most Over-the-Top Easter Egg?

April 2, 2010  

This is just one of the questions asked in a recent survey conducted by Wakefield Research and commissioned by PAAS and Hunter PR.  The results were showcased in USA Today’s print and online editions. It’s no surprise that Lady Gaga, the most over-the top celebrity, was …