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April 2, 2010

Which Celeb Would Make the Most Over-the-Top Easter Egg?

This is just one of the questions asked in a recent survey conducted by Wakefield Research and commissioned by PAAS and Hunter PR.  The results were showcased in USA Today’s print and online editions.

It’s no surprise that Lady Gaga, the most over-the top celebrity, was favored by 58% of respondents.  We can only imagine her egg being dyed neon colors with sparkles, and maybe too much skin showing.

In a distant second place, 14% of Americans think that any cast member from Jersey Shore would make the most over-the-top Easter egg.  It’s not quite “gym, tan, laundry,” but it has a certain ring to it.  We’re betting that Snooki would color hers a disturbingly unnatural orange.

Our team of PR Polling experts worked closely with the pros over at Hunter PR on this project.  It’s a great example of how survey data can be used in unexpected ways to drive top-tier media coverage.

If you’re interested in working with Wakefield, contact us to learn more.