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June 16, 2010

Wakefield Surveys Secure Back-to-Back Snapshots

Wakefield Research dominated USA Today’s Snapshots this week.  Wakefield PR surveys drove Snapshot coverage for Barefoot Wine, Surfrider Foundation, and Western Union.

This is no accident. Our Editorial Panel combines former journalists and PR execs with public opinion experts who specialize in driving media coverage through newsworthy research.  This means that we not only understand how to turn surveys into stories, but we know how to tailor research to specific media targets.

The USA Today “Snapshots” are a perfect example.  Through a comprehensive analysis involving thousands of Snapshots, we’ve determined the optimal question phrasing, question lengths, number of responses, and subject matter likely to get the attention of USA Today’s editors.  We are the only research firm that takes this approach.

This is just some of the expertise we offer our PR clients when they opt to work with Wakefield.