We’re often asked “how long can I use a survey stat for PR?” The answer, as evidenced by today’s USA Today Snapshot, is a really, really long time. Today’s Money section featured a Snapshot from a survey conducted by Wakefield Research on beha …
There has been no shortage of high-profile media coverage for ABC’s Modern Family. From multiple Emmy awards, to a recent cover of Entertainment Weekly, the show is comedic gold for Americans across the country. As avid pop culture junkies with the ability to poll the …
When Wakefield Research conducted a study on behalf of Wi-Fi Alliance, we suspected that millions of Americans who use Wi-Fi everyday would be interested in the results. They aren’t alone – major media has taken an eye to the study as well. Rik Fairlie wrote a story for t …
How do we know when poll results are reliable? Last week, questions were raised when a CNN/Time opinion poll showed a big swing in the race for the Illinois gubernatorial election. The poll shows a surge of support for Democratic challenger Pat Quinn. But supporters of th …
Whether you wake up and get your morning news in the newspaper or on the internet, you’ll have no trouble finding today’s USA Today Snapshot from Wakefield Research’s survey on behalf of Rosetta Stone. It takes patience to learn a new language, just like it takes tim …
