With mere days left before Christmas, is your house decked to the halls, or are you yet to drag the holiday decorations down from the attic? USA Today featured a Snapshot from a survey conducted by Wakefield Research on behalf of Hunter PR for 3M. While a majority of Ameri …
What do you do when your kids ask you whether or not Santa Claus is real? A recent poll by Wakefield Research finds that some parents are blowing Santa’s cover. When asked, 1 in 5 (20%) parents confess to their children that Santa isn’t real, while 15% claim they don’ …
Like sound waves bouncing off the walls of a canyon, good stats and great pitches can create a similar echo effect in the world of public relations. Utilizing statistics collected in a study by Wakefield Research for HomeGoods, the media professionals at Lime PR went to work …
According to a recent Wakefield Research study for Rosetta Stone, almost twice as many parents prefer that their children learn Spanish over Chinese. Newsweek recently featured the statistic in an article about Chinese language courses in America. This is an example of how …
How do you toast to a new year? According to a recent study by Wakefield Research for Samuel Adams, 60% of American men would rather toast with beer than champagne. The beloved American beer brand recently teamed up with Weihenstephen Brewery to create Infinium, a new breed …
