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December 14, 2010

¡Hola! Or nǐ hǎo?: How Rosetta Stone’s Survey Got Them Talking to Newsweek

Newsweek 5.13

According to a recent Wakefield Research study for Rosetta Stone, almost twice as many parents prefer that their children learn Spanish over Chinese.  Newsweek recently featured the statistic in an article about Chinese language courses in America.

This is an example of how first-class survey data can go beyond visibility alone. Rosetta Stone’s coverage by a trusted source firmly establishes the brand’s expertise, raises their visibility, and reinforces their CEO’s positioning as an expert on language issues.

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