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July 27, 2011

Lil Sugar’s No. 1 Article Features Wakefield Stat

PopSugar Moms 5.13

Have you had your ‘Mom’s Night Out’?

One of the web’s top mommy bloggers, Lil Sugar, the Moms division of PopSugar, featured a Wakefield Research stat in an article detailing Alyson Hannigan’s how-to for a perfect night away from the kids.

Incredible readership has placed the article in the No. 1 slot on the Lil Sugar app.  It features a Wakefield Research stat gathered from research done for StubHub earlier this year. 83 percent of Americans think being a mom is the hardest job, but two in five haven’t had a single night off from “mommy duty” in the past year.

The stat is just one of many hits in a targeted campaign to mommy bloggers and parenting media, and a great example of how an omnibus survey can support a larger PR program.

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