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August 24, 2011

Wakefield Research in USA Today

Twice in the last week, Wakefield Research’s relaxation study for Princess Cruise Lines was featured in the USA Today’s Money Section Snapshot, proving that it’s never too late in the summer for sunny stats.

The survey found that 20% of Americans never feel truly relaxed when on vacation. The survey also found that if you’re about to pack for Labor Day travels, it might make sense to leave the smartphone behind – 50% believe having a smartphone makes it harder to relax.

Contact us for more information on how to use PR surveys and market research to drive press coverage for your brand – regardless of the season.