A new article by Bloomberg demonstrates that a good survey can stay relevant, no matter how much time has passed since it was fielded. Wakefield Research worked with Motorola last spring to release a PR survey surrounding smartphone users’ work/life balance. Results showed that nearly half of Americans (43%) have been woken up at night by a work call, text or email. 

The statistic is significant since Brazil just passed a new law declaring afterhours emails and calls eligible for overtime. This is a story that’s getting a lot of traction in the U.S., as cable commentators are hashing out whether there’s an appetite for a similar law here. Considering how many Americans are groggily responding to work emails and calls, overtime could skyrocket if this legislation were adopted.

Contact us to learn more about how to develop a PR survey with staying power.

The month is off to a great start for us here at Wakefield Research, but it may not be so hot for some women.  This morning, a Wakefield Research survey for 1-800-Flowers made the front page of the Life section of USA Today, showing that 25% of women think that Valentine’s Day is the most disappointing holiday.  

The survey reveals that 30% of women chose their birthday as the most disappointing holiday, followed by a tie of Valentine’s Day and their anniversary (both 25%), and 21% who chose Christmas as their most disappointing.  Our fingers are crossed that those disheartened women find some joy this Valentine’s Day and get hit by Cupid’s arrow!

February continues to show its love as yet another Wakefield Research Snapshot steals the spotlight this morning in USA Today.  This time the topic is wedding woes in a survey commissioned by David’s Bridal, revealing women’s top post-wedding financial concerns.

Out of 500 engaged or very recently married women, saving for a house down payment caused the most financial anxiety (28%), closely followed by reducing or eliminating debt (27%).  The honeymoon (17%), getting a new job (15%) and a car (5%) also stressed out penny-pinching brides. 

To learn more about the survey findings, you can read the press release here. 

Our work with Avanade, a business technology service provider, and Edelman PR has made the pages of The New Yorker! 

Wakefield Research surveyed senior business and IT leaders in 17 countries and found that nearly 9 in 10 companies (88%) are allowing employees to use their personal computing technologies for business purposes. With the global survey results in hand, the Edelman PR team put their pitching experts to work and succeeded in getting ink for Avanade in one of the hardest media targets out there – The New Yorker. 

How’d they do it? By not trying to shoe horn the survey where it doesn’t fit and force a story. Instead, the account team figured out how to pitch the survey and make it part of a bigger story about BlackBerry’s financial difficulties since American workers began bringing their own device to work. 

You can check out the study in the current issue of The New Yorker. To learn more about Avanade’s work with Wakefield, please read the Dispelling Six Myths of Consumerization of IT report.

Wakefield PR surveys continue to catch the attention of Snapshot editors at USA Today! Highlighted in today’s newspaper, a Wakefield Research survey for Accertify asked whether or not it is fraudulent to use multiple e-mails to receive more promotional deals.  

A whopping 71% Americans said yes, it is fraudulent.  How’s that for morals?  On the other hand, one-fourth of respondents (25%) believed that creating multiple emails for promotions is not an act of fraud.  The line seems a bit blurry for some deal-seeking bargain hunters.