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February 2, 2012

Survey: Valentine’s Day 2nd Most Disappointing Holiday

The month is off to a great start for us here at Wakefield Research, but it may not be so hot for some women.  This morning, a Wakefield Research survey for 1-800-Flowers made the front page of the Life section of USA Today, showing that 25% of women think that Valentine’s Day is the most disappointing holiday.

The survey reveals that 30% of women chose their birthday as the most disappointing holiday, followed by a tie of Valentine’s Day and their anniversary (both 25%), and 21% who chose Christmas as their most disappointing.  Our fingers are crossed that those disheartened women find some joy this Valentine’s Day and get hit by Cupid’s arrow!

Source: USA Today