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April 16, 2012

Wakefield Survey Sparks Debate on TODAY Show

Whether it’s drinking morning margaritas or talking about risqué topics, the hosts of the fourth hour of NBC’s TODAY Show – Kathie Lee Gifford and Hoda Kotb – know how to show their viewers a good time.

And, the pitching pros at Lippe Taylor know how to pitch a targeted story and secure top-tier coverage for their client, Durex. They teamed up with Wakefield Research to release a new survey that reveals Americans’ favorite place to have sex (outside of the bedroom, that is). The PR team knew the appropriate media targets and was able to secure on-air coverage for the brand and survey.

The PR survey found that comfort isn’t a priority when passion kicks in for many Americans – over half of Americans say they most enjoy having sex in their car, with 35 percent of declaring a pool to be their favorite location.

Kathie Lee and Hoda entertained their viewers with the survey findings and even discussed some of their “sexploits.” You can view the TODAY segment here (beginning at the 6:07 mark).