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May 31, 2013

Wakefield Dominates Snapshots

Snapshots 5.31.13

What a way to end the week! Half of today’s USA Today Snapshots are from Wakefield Research!

The following stats caught the USA Today Snapshots editors’ attention:

  • A PR survey for the Can Manufacturers Institute revealed that when it comes to their ‘pantry personality’, many Americans have their act together. In fact, nearly half of Americans (49 percent) consider themselves nice and neat and a quarter identify themselves as a minimalist, while only 16 percent diagnose themselves as a disorganized chaos or doomsday prepper (10 percent).
  • A Carbonite survey uncovered the top distractions and temptations that home-based small business owners face. Internet browsing (39 percent) was the biggest temptation, followed by watching TV and family interruptions (both 16 percent), sleeping in (12 percent) and snacking (10 percent).