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June 10, 2013

Client Shout Out: Video Helps PR Survey Stand Out

BHGRE blog 6.13.13

We’re giving another shout out to agencies and brands that go the extra mile to make their PR survey and pitch stand out! This week, props go to Better Homes & Gardens Real Estate (BHGRE). BHGRE created a video to showcase the survey results of millennials’ attitudes towards home ownership.

The survey revealed that:

  • 1 in 3 millennials would prefer a ‘fixer-upper’ to a ‘move-in ready’ house
  • More than half (56 percent) believe home technology is more important than curb appeal
  • 43 percent want a home that’s more customized and less ‘cookie cutter’

For more examples of clients going above and beyond, check out our recent post about how Joico enhanced their pitch with a how-to video that featured survey results.