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July 19, 2013

Parents: Cooler Than They Seem?

Parents - Social Media blog 7.10.13

Whether it’s the mom jeans or the minivans, teenagers everywhere can agree on one thing – parents are painfully uncool. However, a new survey by Wakefield Research reveals that they may actually be more hip than their children would like to believe. (Cue the eye-rolls and sighs).

Contrary to popular belief, American parents are more likely to follow celebrities on social media such as Twitter and Instagram than their childless counterparts.

  • Parents were 17% more likely to follow celebrities than non-parents (37% vs. 20%)
  • Twice as many parents (14%) than non-parents followed 10 or more celebrities

It’s doubtful that these findings will win mom and dad any street cred with their kids, but it’s always worth a try.