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December 31, 2013

Wakefield Closes Out 2013 with Snapshots

USA Today Snapshots 12.31.13

Three Wakefield Research surveys graced the pages of USA Today during the past week! A survey for Kmart snagged the Christmas Snapshot on December 25th. The holiday survey revealed how long Americans keep their holiday decorations up after December 25th:

  • 39% – Five or more weeks
  • 36% – One to two weeks
  • 15% – Less than one week
  • 10% – Three to four weeks

Two Wakefield surveys were featured in today’s newspaper. The first, focusing on fans’ favorite fictional wearable tech items for Citrix, and the other, a Barefoot Bubbly survey dedicated to New Year’s Eve. The survey found what Americans would be toasting to tonight on New Year’s Eve:

  • 40% – Happiness, health and prosperity
  • 14% – Surviving 2014
  • 10% – Friends and family
  • 10% – Goals