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May 9, 2014

Richter Presents New Millennial Research to Pet Industry Leaders

Nathan PIJAC May 2014

Nathan Richter, Wakefield Research partner, presented at the Pet Industry Joint Advisory Council (PIJAC) annual conference on April 23rd. PIJAC’s Top2Top Conference brings together C-level executives from the pet retail and product industries, including brands such as Petco and Purina.

“The Top2Top Conference provides a forum for peer-to-peer conversations, forward-thinking sessions, and invaluable networking opportunities that benefit individual businesses as well as the industry as a whole,” stated Ken Oh, President & CEO of PIJAC.

“We are pleased to bring cutting-edge speakers to the Top2Top Conference, such as Nathan Richter of Wakefield Research, to provide the pet industry with vital information on market trends and issues that impact the industry,” added Oh.

Richter’s presentation, “The Millennial Pet Owner,” introduced new research on Millennials’ preferences and behaviors as pet owners, and delved into what their spending habits will mean to the pet industry in the coming years. His presentation and results are featured in the leading industry trade, Pet Business, highlighting findings such as Millennials are 52% more likely to make impulse or pampering purchases, and 76%  would splurge on their pet before themselves. You can also read more about Richter’s insights into Millennials in the February issue of Pet Business.