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April 28, 2017

Market Research: A Family Affair

Bring Kids to Work Blog 5.17

The Wakefield Research team is passionate about market research, but there’s nothing more important than family.

This week, Wakefield celebrated the annual Take Our Sons and Daughters to Work Day with a few special market researchers-in-training. We look forward to this day every year as a way to share what we do every day with our family, and to show children the numerous career options available to them.

Fun fact: the holiday started as Take Your Daughters to Work Day back in 1993 and was changed to include all children in 2003.

With so much research focused on gender equality, we’ll take every opportunity we can to show our daughters they can do anything they set their minds to.