Blog

Snapshot Editors Have Vacation on the Brain

May 14, 2013  

A Wakefield PR survey on behalf of Best Western has gotten the attention of USA Today Snapshot editors! Two stats have been featured and we think it’s because they’re getting the vacation itch leading up to Memorial Day! What stats got them thinking about their su …

Hair How-To Video Showcases PR Survey

May 6, 2013  

As you can tell from the fantastic coverage our surveys receive, we work with some amazing PR folks! Case in point: Joico and Allison+Partners recently released the results to a Wakefield Research survey on the importance of wedding day hair. Joico and Allison+Partners didn&# …

Real Estate: Gen X & Gen Y Embrace DIY

April 24, 2013  

Quick! What key words might you use to describe Gen X and Gen Y? Odds are, lazy, entitled, and coddled, came to mind. Well, then you’d be surprised to learn that when it comes to homeownership and home repairs, young Americans (ages 18-35) aren’t as lazy, entitled …

Summer 2013 Internship Opportunities Available

April 12, 2013  

Wakefield Research is seeking clever and enthusiastic interns for the summer. Do you have what it takes? Unlike most internships, Wakefield interns actually get hands-on experience. College students will work closely with project managers and learn how to use research for PR, …

The Week in Snapshots

April 3, 2013  

The Wakefield Editorial Panel is on a roll with USA Today Snapshot editors! Just in the last week, Wakefield surveys have been featured in 5 Snapshots! The creative and newsworthy surveys covered a range of topics, such as smartphone usage, sleep habits and allergies. The fin …

Survey: Mental Health Pros & Gun Violence

March 27, 2013  

In the wake of the December school shooting in Newtown, CT, gun violence and mental health have become a major topic of conversation among media, legislators and their communities. In partnership with the Adelphi University Center for Health Innovation, Wakefield Research sur …

BuzzFeed Goes Business

March 18, 2013  

Advice from Wakefield’s Editorial Panel Here’s something to keep in mind when pitching future business stories – BuzzFeed is reportedly set to launch a new business vertical. With 14 million unique visitors a month, the website is now a social media force. &#822 …

Millennials Favor Tech Over Curb Appeal

March 13, 2013  

We’re not sure what to make of these latest data on millennials and housing: According to a new survey from Better Homes and Gardens Real Estate, 82% of young people age 18 to 35 would rather handle their own home improvements than borrow from mom and dad to pay for the rep …

Survey Hooks Media 10 Months Later

March 8, 2013  

Last week, Marissa Mayer, Yahoo! CEO,  announced that Yahoo! employees would no longer be able to telecommute. When reporting the news, editors turned to a Wakefield Research and Citrix survey from last summer to shed light on employees’ work-from-home habits.  Ten months …

Tackle the Technology Take-Over

February 27, 2013  

With tech companies constantly churning out new products, it sometimes feels as if our lives are becoming digitized faster than we can keep up.  A recent survey by Wakefield Research reveals that almost 79% of people believe that children in 2025 will never see some of the m …