Blog

Wakefield & SAP to Webcast CIO Survey Results

July 22, 2013  

Wakefield’s own, Nathan Richter and Paul Bragan, will participate in a live webcast on Tuesday, August 13th to discuss the results of a recent Wakefield survey commissioned by SAP. Richter and Bragan will be joined by SAP’s Sven Denecken to discuss the opinions of industr …

Parents: Cooler Than They Seem?

July 19, 2013  

Whether it’s the mom jeans or the minivans, teenagers everywhere can agree on one thing – parents are painfully uncool. However, a new survey by Wakefield Research reveals that they may actually be more hip than their children would like to believe. (Cue the eye-rolls …

SAP & Wakefield Research Survey Fortune 1000 CIOs

July 11, 2013  

The new study of chief information officers (CIOs) from Fortune 1000 companies and Inc. 5000 Fastest Growing Companies in America – an elite polling audience – reveals IT decision makers’ opinions on cloud-based and on-premise IT procedures. The results underscore the i …

The Hits Keep on Comin’

June 28, 2013  

We’re reeling from this week’s awesome media hits! This week, our surveys have been featured in CNET, The Huffington Post, CNBC, Yahoo! News, New York Daily News, the United Press International (UPI) and two articles in the Los Angeles Times…just to name a f …

Client Shout Out: Video Helps PR Survey Stand Out

June 10, 2013  

We’re giving another shout out to agencies and brands that go the extra mile to make their PR survey and pitch stand out! This week, props go to Better Homes & Gardens Real Estate (BHGRE). BHGRE created a video to showcase the survey results of millennials’ at …

Wakefield Dominates Snapshots

May 31, 2013  

What a way to end the week! Half of today’s USA Today Snapshots are from Wakefield Research! The following stats caught the USA Today Snapshots editors’ attention: A PR survey for the Can Manufacturers Institute revealed that when it comes to their ‘pantry personal …

Summer Sunshine Ahead: Don’t Let Your Pitch Burn Out

May 24, 2013  

Memorial Day is only days away, and you know what that means…the official kick-off to summer has begun! While exciting, that also means you PR folk need to get your summer pitching game faces on! What will make your summer-themed pitch stand out from the rest of the pack? I …

Snapshot Editors Have Vacation on the Brain

May 14, 2013  

A Wakefield PR survey on behalf of Best Western has gotten the attention of USA Today Snapshot editors! Two stats have been featured and we think it’s because they’re getting the vacation itch leading up to Memorial Day! What stats got them thinking about their su …

Hair How-To Video Showcases PR Survey

May 6, 2013  

As you can tell from the fantastic coverage our surveys receive, we work with some amazing PR folks! Case in point: Joico and Allison+Partners recently released the results to a Wakefield Research survey on the importance of wedding day hair. Joico and Allison+Partners didn&# …

Real Estate: Gen X & Gen Y Embrace DIY

April 24, 2013  

Quick! What key words might you use to describe Gen X and Gen Y? Odds are, lazy, entitled, and coddled, came to mind. Well, then you’d be surprised to learn that when it comes to homeownership and home repairs, young Americans (ages 18-35) aren’t as lazy, entitled …