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Social Fitness at Wakefield Research – Walk the Walk!

September 9, 2015  

The social fitness trend is having its moment. And here at Wakefield Research, we’re proof that this trend has some legs – literally. On September 1st we passed out wearable fitness trackers to staff for a fun 4-week step challenge. With everyone randomly assigned to a wa …

The Big Impact of Small Stats – In Surveys, Size Doesn’t Always Matter

September 3, 2015  

A stat needs to be as large as possible for it to be considered newsworthy, right? Not so fast. The significance of a stat is relative to the idea it conveys. Here’s an example: A stat ran recently in USA TODAY asserting that 11% of people think that the elderly are more da …

Cinco de Mayo Wakefield Style

May 15, 2015  

Question: Why do we celebrate Cinco de Mayo at Wakefield Research? Answer: Because we like any excuse to put on miniature plastic sombreros and drink margaritas together. On May 5th the Wakefield team took a break from market research to celebrate Mexico’s 1862 defeat of th …

Kids Dream Big in The Game of Life

May 11, 2015  

Have you ever played Life – Hasbro’s infamous board game – and drawn the “Lawyer” Career Card – again? Did it leave you dreaming of something edgier – like a life behind the wheel, or even under cover? Well, you (and your kids) are in luck. The Hasbro toy compan …

Cheers to Beer and Wakefield Research

April 9, 2015  

A new national beer campaign is on tap, and it includes data from a recent survey by Wakefield Research. For example, 33% of Americans would prefer to get to know someone over a beer, compared to a cocktail (22%). This spring Anheuser-Busch launched the digital campaign calle …

Happy Pi Day from Wakefield Research

March 14, 2015  

  Wakefield Research never misses an excuse to celebrate a holiday, especially one as important as this year’s Pi Day. March 14th, 3.14 for short, resembles the ratio of a circle’s circumference to its diameter. And, this year’s date (3:14:15) syncs up with the …

Wakefield Research Employee Spotlight: Tammy Hine

March 13, 2015  

Tammy Hine, Research Associate: She’s Got a Head for Numbers and a Big Heart for Exotic Animals Wakefield Research Associate Tammy Hine truly loves to work with numbers all day. Her job involves questionnaire design, fielding and analysis. “People think numbers are boring …

Track Smart: When to Track Data over Time

January 30, 2015  

One option for returning newsworthy statistics from a market research firm – and gaining media attention – is tracking data over time. For a custom PR survey, this means asking the same question over a series of years to gauge change, or lack thereof – and thus, establi …

3 PR Tips for the New Year

December 11, 2014  

Have you made your PR New Year’s resolution for 2015 yet? If you’re too busy, like a lot of us, we’re here to help. Why not make every pitch a compelling one with this A-B-C tip sheet for successful media outreach in the New Year. Advance the story. It’s a New Year, a …

Fist Bump to Your Health

August 6, 2014  

You’ve got to hand it to Wakefield Research – on second thought, make that a fist bump instead. A recent study published in the August issue of the American Journal of Infection Control has generated plenty of media attention. It found that a fist bump is a less germy opt …