Blog

The Hits Keep on Comin’

June 28, 2013  

We’re reeling from this week’s awesome media hits! This week, our surveys have been featured in CNET, The Huffington Post, CNBC, Yahoo! News, New York Daily News, the United Press International (UPI) and two articles in the Los Angeles Times…just to name a f …

Client Shout Out: Video Helps PR Survey Stand Out

June 10, 2013  

We’re giving another shout out to agencies and brands that go the extra mile to make their PR survey and pitch stand out! This week, props go to Better Homes & Gardens Real Estate (BHGRE). BHGRE created a video to showcase the survey results of millennials’ at …

Wakefield Dominates Snapshots

May 31, 2013  

What a way to end the week! Half of today’s USA Today Snapshots are from Wakefield Research! The following stats caught the USA Today Snapshots editors’ attention: A PR survey for the Can Manufacturers Institute revealed that when it comes to their ‘pantry personal …

Summer Sunshine Ahead: Don’t Let Your Pitch Burn Out

May 24, 2013  

Memorial Day is only days away, and you know what that means…the official kick-off to summer has begun! While exciting, that also means you PR folk need to get your summer pitching game faces on! What will make your summer-themed pitch stand out from the rest of the pack? I …

Snapshot Editors Have Vacation on the Brain

May 14, 2013  

A Wakefield PR survey on behalf of Best Western has gotten the attention of USA Today Snapshot editors! Two stats have been featured and we think it’s because they’re getting the vacation itch leading up to Memorial Day! What stats got them thinking about their su …

Hair How-To Video Showcases PR Survey

May 6, 2013  

As you can tell from the fantastic coverage our surveys receive, we work with some amazing PR folks! Case in point: Joico and Allison+Partners recently released the results to a Wakefield Research survey on the importance of wedding day hair. Joico and Allison+Partners didn&# …

Real Estate: Gen X & Gen Y Embrace DIY

April 24, 2013  

Quick! What key words might you use to describe Gen X and Gen Y? Odds are, lazy, entitled, and coddled, came to mind. Well, then you’d be surprised to learn that when it comes to homeownership and home repairs, young Americans (ages 18-35) aren’t as lazy, entitled …

Summer 2013 Internship Opportunities Available

April 12, 2013  

Wakefield Research is seeking clever and enthusiastic interns for the summer. Do you have what it takes? Unlike most internships, Wakefield interns actually get hands-on experience. College students will work closely with project managers and learn how to use research for PR, …

The Week in Snapshots

April 3, 2013  

The Wakefield Editorial Panel is on a roll with USA Today Snapshot editors! Just in the last week, Wakefield surveys have been featured in 5 Snapshots! The creative and newsworthy surveys covered a range of topics, such as smartphone usage, sleep habits and allergies. The fin …

Survey: Mental Health Pros & Gun Violence

March 27, 2013  

In the wake of the December school shooting in Newtown, CT, gun violence and mental health have become a major topic of conversation among media, legislators and their communities. In partnership with the Adelphi University Center for Health Innovation, Wakefield Research sur …