Blog

Please, No More Trust Falls!

August 24, 2012  

Who knew those awkward team-building exercises in high school would continue to haunt us in the workplace? From “icebreakers” to “trust” exercises, offices are still using games and activities to build employee morale, but one thing is clear: a lot of us loathe them. …

Hot Book Series Trends: Who Cares?

August 2, 2012  

Mega-hit book series like The Hunger Games and Harry Potter have captivated American readers with their riveting plots, unique characters, and fantastic worlds. And for book lovers who missed out, there are some feelings of regret between the pages. For American readers, not …

The Secret to Summer Romance

July 31, 2012  

Dream of having at least one summer-heat fling in your lifetime? A new study by Wakefield Research could help you put some romantic sizzle into your summer. First, pack your bags. According to the survey, 39% of men and women feel meeting someone while on vacation is the most …

Smartphone Stats Score Back-to-Back Snapshots

July 24, 2012  

As you’re traveling to work, a wave of panic suddenly rises over you while clumsily fumbling through your briefcase for your most treasured items. Laptop, check. Glasses, check. Lunch, check. Wallet, check. Smartphone, check? 28% of adults say their smartphone is more impor …

Wakefield Survey Secures Top-Tier Media Hits

July 18, 2012  

A Wakefield Research PR survey continues to snag headlines! Today, the survey was featured on TIME.com, revealing the hidden tendencies of those who have worked remotely.  The survey, conducted on behalf of Citrix and Edelman PR, has also been featured on CNN, The Wash …

Ending the Week with Fun, and a Wakefield Snapshot

July 13, 2012  

After last week’s shortened holiday schedule, it has probably been a long few days at work. It’s the middle of the day on Friday, and all you can think about is what you’re going to do for fun this weekend – but for how much? Cash your paychecks and head t …

Wakefield Survey Lands CNN Segment

July 2, 2012  

Wakefield Research is taking over the airwaves! Just this morning, one of our PR surveys was featured on CNN Newsroom today. The Wakefield Research survey conducted on behalf of Citrix and Edelman PR delved into the dirty little secret that employees don’t wa …

Record Travel this Fourth of July – Here’s Why

July 2, 2012  

With a heat wave currently sweeping the nation, people will simply stay home for Independence Day and blast the AC, right? Wrong.  Despite the Fourth of July falling awkwardly in the middle of the week, AAA is expecting record travel numbers for the upcoming holiday, up 4. …

Batman vs. Spider-Man

July 1, 2012  

This summer, moviegoers can brace themselves for two summer superhero hits – “The Amazing Spider-Man” (out this week) and “The Dark Knight Rises” (July 20th). Are you Team Batman or Team Spider-Man? According to a Wakefield Research poll, 6 in 10 Americans (61%) …

Home Office Shenanigans

June 28, 2012  

Yet another(!) Wakefield Research PR survey has made a splash in the media headlines this week. The Wakefield survey commissioned by Citrix and Edelman PR, revealed astonishing data on home office shenanigans. Let’s be honest, we all fantasize at some point about working fr …