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Millennials Favor Tech Over Curb Appeal

March 13, 2013  

We’re not sure what to make of these latest data on millennials and housing: According to a new survey from Better Homes and Gardens Real Estate, 82% of young people age 18 to 35 would rather handle their own home improvements than borrow from mom and dad to pay for the rep …

Survey Hooks Media 10 Months Later

March 8, 2013  

Last week, Marissa Mayer, Yahoo! CEO,  announced that Yahoo! employees would no longer be able to telecommute. When reporting the news, editors turned to a Wakefield Research and Citrix survey from last summer to shed light on employees’ work-from-home habits.  Ten months …

Tackle the Technology Take-Over

February 27, 2013  

With tech companies constantly churning out new products, it sometimes feels as if our lives are becoming digitized faster than we can keep up.  A recent survey by Wakefield Research reveals that almost 79% of people believe that children in 2025 will never see some of the m …

Quick! A Real-Time PR Lesson

February 20, 2013  

Live in the moment. It’s the kind of advice you’ll find in a self-help book. Whether you consider it a cliché or a universal truth – brands that ignore the admonition can miss out on valuable PR opportunities in today’s Twitter and Facebook world. When it comes to me …

Cupid Aims His Arrow at Wakefield Surveys

February 14, 2013  

We’re feeling the love of editors and producers today! Tapping into the media’s interest in Valentine’s Day and relationships, our partners are securing some fantastic media hits with Wakefield surveys. A survey for Logitech has been featured on the TODAY Show, Cosm …

Global Survey of Executives Snags Headlines

February 8, 2013  

A frequent partner of Wakefield Resesarch – Avanade – a business technology service provider, has released a new PR survey that is picking up steam among tech media. The global survey of nearly 600 C-level executives and IT decision-makers in 19 countries found th …

Pass Your Love’s Test this Valentine’s Day

January 29, 2013  

Valentine’s Day is right around the corner and love is in the air – but that’s not all. A 2012 survey by Wakefield Research for 1-800-FLOWERS revealed that 62% of girlfriends and wives were not “wowed” by their significant other last V-Day, adding pressure on the gu …

Save the Fairy Tales for the Movies

January 10, 2013  

With the New Year come and gone and Valentine’s Day around the corner, no one wants to be left alone watching other couples flaunt their happiness and companionship. Finding that special someone is no easy task though, especially through traditional romantic avenues. In a p …

Editors Ring in the New Year with Wakefield Stats

January 3, 2013  

Wakefield closed out 2012 with a bang – two PR surveys were featured on the TODAY Show and the Charlotte Observer!  Tapping into the media’s love for New Year’s Eve celebrations and champagne, the surveys sparked the interest of editors and producers. What were the sta …

Keep Calm and Carry On – With Quieter TV Ads

December 21, 2012  

Great public speakers and wise parents both know, yelling isn’t the best way to get your audience to really hear you—or do what you want. ALL CAPS EMAIL “SHOUTING” IS ALSO BAD FORM. Despite this, TV advertisers have long used loud commercials to try to reach consumers …