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Smartphone Stats Score Back-to-Back Snapshots

July 24, 2012  

As you’re traveling to work, a wave of panic suddenly rises over you while clumsily fumbling through your briefcase for your most treasured items. Laptop, check. Glasses, check. Lunch, check. Wallet, check. Smartphone, check? 28% of adults say their smartphone is more impor …

Wakefield Survey Secures Top-Tier Media Hits

July 18, 2012  

A Wakefield Research PR survey continues to snag headlines! Today, the survey was featured on TIME.com, revealing the hidden tendencies of those who have worked remotely.  The survey, conducted on behalf of Citrix and Edelman PR, has also been featured on CNN, The Wash …

Ending the Week with Fun, and a Wakefield Snapshot

July 13, 2012  

After last week’s shortened holiday schedule, it has probably been a long few days at work. It’s the middle of the day on Friday, and all you can think about is what you’re going to do for fun this weekend – but for how much? Cash your paychecks and head t …

Wakefield Survey Lands CNN Segment

July 2, 2012  

Wakefield Research is taking over the airwaves! Just this morning, one of our PR surveys was featured on CNN Newsroom today. The Wakefield Research survey conducted on behalf of Citrix and Edelman PR delved into the dirty little secret that employees don’t wa …

Record Travel this Fourth of July – Here’s Why

July 2, 2012  

With a heat wave currently sweeping the nation, people will simply stay home for Independence Day and blast the AC, right? Wrong.  Despite the Fourth of July falling awkwardly in the middle of the week, AAA is expecting record travel numbers for the upcoming holiday, up 4. …

Batman vs. Spider-Man

July 1, 2012  

This summer, moviegoers can brace themselves for two summer superhero hits – “The Amazing Spider-Man” (out this week) and “The Dark Knight Rises” (July 20th). Are you Team Batman or Team Spider-Man? According to a Wakefield Research poll, 6 in 10 Americans (61%) …

Home Office Shenanigans

June 28, 2012  

Yet another(!) Wakefield Research PR survey has made a splash in the media headlines this week. The Wakefield survey commissioned by Citrix and Edelman PR, revealed astonishing data on home office shenanigans. Let’s be honest, we all fantasize at some point about working fr …

A Test of Digital Endurance

June 28, 2012  

Quick…where is your closest digital device? A recent study by Wakefield Research for CourseSmart and Kwittken & Co. landed on the front page of Monday’s USA Today. According to the PR survey, the longest 50% of college students can go without using digital …

Back in the Snapshot Spotlight

June 19, 2012  

Wakefield Research started off the week on the right foot, making a splash on the front page of USA Today’s Life section. The Snapshot featured a stat from Wakefield’s PR survey for Zeno Group and Lipton Tea, which illustrates the amount of water adults drink per day. Acc …

Study Finds Americans Predict the Zombie Apocalypse is Coming

June 5, 2012  

Do you have your food, water, and emergency escape plan ready? No, not for the next hurricane or earthquake that hits your town – for the zombie apocalypse. Yes, you read that right. You may want to go out and grab the latest edition of “The Zombie Survival Guide” if Mi …