Blog

Editors Ring in the New Year with Wakefield Stats

January 3, 2013  

Wakefield closed out 2012 with a bang – two PR surveys were featured on the TODAY Show and the Charlotte Observer!  Tapping into the media’s love for New Year’s Eve celebrations and champagne, the surveys sparked the interest of editors and producers. What were the sta …

Keep Calm and Carry On – With Quieter TV Ads

December 21, 2012  

Great public speakers and wise parents both know, yelling isn’t the best way to get your audience to really hear you—or do what you want. ALL CAPS EMAIL “SHOUTING” IS ALSO BAD FORM. Despite this, TV advertisers have long used loud commercials to try to reach consumers …

Save The Date: 12/12/12

December 12, 2012  

12/12/12 may not mean much to you, but that’s not the case for many superstitious brides. According to a new survey by Wakefield Research and David’s Bridal, 2 in 5 (40 percent) brides considered a special wedding date, like 12/12/12, when planning their big day this year …

Wakefield PR Surveys on the “Nice List”

December 7, 2012  

Just in the last week, two Wakefield surveys have been featured in the USA Today Snapshot! The Wakefield Editorial Panel has its finger on the pulse of holiday trends and knows how to get your brand coverage, especially by USA Today’s Snapshot editors. The two surveys t …

Survey Reveals Gen X & Gen Y Take Homeownership Seriously

November 30, 2012  

Gen X and Gen Y have a reputation for being entitled, fickle and irresponsible, so it may surprise you to learn that when it comes to purchasing a home, 20- and 30-somethings take that decision very seriously. According to a PR survey conducted by Wakefield Research for Bette …

Holiday Hosts Battle Grocery Stores & Frustrations

November 20, 2012  

This week millions of Americans will be sitting down for a festive Thanksgiving meal with friends and family. While no one complains about the delicious meal, there are, however some complaints behind the scenes by those that prepare the feast. It turns out that when it comes …

Holiday Cooking with Star Power

November 16, 2012  

Survey: Which Celeb Chef Would You Let into Your Kitchen? Have you decided on your Thanksgiving menu? Whether you plan to stick to the traditional roasted turkey or to surprise your guests with an adventurous side dish of curried carrot soufflé, it’s fun to fantasize about …

Spring 2013 Internship Opportunities Available

November 6, 2012  

Wakefield Research is seeking enthusiastic and bright interns for the winter/spring semester. Do you have what it takes? Unlike most internships, Wakefield interns actually get hands-on experience. College students will work closely with project managers and learn how to use …

Survey: Americans Not Disaster Prepared

November 1, 2012  

Don’t Wait For the Next Storm to Get Ready. Hurricane Sandy hit the East Coast with a deadly fury. The destructive storm left millions in the dark, flooded entire communities, paralyzed the New York City subway system, and claimed more than 70 lives in eight states.  After …

Who is America’s Halloween Hero?

October 31, 2012  

With trick-or-treating only hours away, we are bound to see our fair share of witches, vampires, Honey Boo Boos and of course, superheroes, going door-to-door in search of candy. 2012 was a big year for two superheroes in particular – Batman and Spider-Man (both The Ama …