Blog

Drum Roll Please…Introducing the New WakefieldResearch.com!

September 17, 2012  

Notice anything new ‘round these parts? We’ve launched our new website! Please poke around and explore the site. You can check out who we work with, see sample press hits generated by Wakefield surveys, learn more about our unique research methodologies and catch up on ol …

Your Brand & The Presidential Election

September 10, 2012  

Whether you love or hate presidential politics, it’s hard to ignore all the political hoopla in an election year. For sure, the race for the White House can give us hope and make us angry. It can also be an irresistible source of inspiration for marketers. A spectacular red …

PR Survey: Half of Americans Foggy About “The Cloud”

August 31, 2012  

A Wakefield PR survey on behalf of Citrix and Edelman PR is making headlines this week by tapping into the media’s love of cloud computing. The survey found that Americans aren’t as familar with the technology as many editors would think. In fact, half of American …

NIC Study Lands Top-Tier Coverage This Week

August 27, 2012  

Estimated wait time: forever. A recent Wakefield PR study for NIC Inc. made the front page of USA Today last week. According to the survey, more than one-third (34%) of Americans have spent an hour or more waiting at a government agency office. As they say, time is money, and …

Please, No More Trust Falls!

August 24, 2012  

Who knew those awkward team-building exercises in high school would continue to haunt us in the workplace? From “icebreakers” to “trust” exercises, offices are still using games and activities to build employee morale, but one thing is clear: a lot of us loathe them. …

Hot Book Series Trends: Who Cares?

August 2, 2012  

Mega-hit book series like The Hunger Games and Harry Potter have captivated American readers with their riveting plots, unique characters, and fantastic worlds. And for book lovers who missed out, there are some feelings of regret between the pages. For American readers, not …

The Secret to Summer Romance

July 31, 2012  

Dream of having at least one summer-heat fling in your lifetime? A new study by Wakefield Research could help you put some romantic sizzle into your summer. First, pack your bags. According to the survey, 39% of men and women feel meeting someone while on vacation is the most …

Smartphone Stats Score Back-to-Back Snapshots

July 24, 2012  

As you’re traveling to work, a wave of panic suddenly rises over you while clumsily fumbling through your briefcase for your most treasured items. Laptop, check. Glasses, check. Lunch, check. Wallet, check. Smartphone, check? 28% of adults say their smartphone is more impor …

Wakefield Survey Secures Top-Tier Media Hits

July 18, 2012  

A Wakefield Research PR survey continues to snag headlines! Today, the survey was featured on TIME.com, revealing the hidden tendencies of those who have worked remotely.  The survey, conducted on behalf of Citrix and Edelman PR, has also been featured on CNN, The Wash …

Ending the Week with Fun, and a Wakefield Snapshot

July 13, 2012  

After last week’s shortened holiday schedule, it has probably been a long few days at work. It’s the middle of the day on Friday, and all you can think about is what you’re going to do for fun this weekend – but for how much? Cash your paychecks and head t …