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Record Travel this Fourth of July – Here’s Why

July 2, 2012  

With a heat wave currently sweeping the nation, people will simply stay home for Independence Day and blast the AC, right? Wrong.  Despite the Fourth of July falling awkwardly in the middle of the week, AAA is expecting record travel numbers for the upcoming holiday, up 4. …

Batman vs. Spider-Man

July 1, 2012  

This summer, moviegoers can brace themselves for two summer superhero hits – “The Amazing Spider-Man” (out this week) and “The Dark Knight Rises” (July 20th). Are you Team Batman or Team Spider-Man? According to a Wakefield Research poll, 6 in 10 Americans (61%) …

Home Office Shenanigans

June 28, 2012  

Yet another(!) Wakefield Research PR survey has made a splash in the media headlines this week. The Wakefield survey commissioned by Citrix and Edelman PR, revealed astonishing data on home office shenanigans. Let’s be honest, we all fantasize at some point about working fr …

A Test of Digital Endurance

June 28, 2012  

Quick…where is your closest digital device? A recent study by Wakefield Research for CourseSmart and Kwittken & Co. landed on the front page of Monday’s USA Today. According to the PR survey, the longest 50% of college students can go without using digital …

Back in the Snapshot Spotlight

June 19, 2012  

Wakefield Research started off the week on the right foot, making a splash on the front page of USA Today’s Life section. The Snapshot featured a stat from Wakefield’s PR survey for Zeno Group and Lipton Tea, which illustrates the amount of water adults drink per day. Acc …

Study Finds Americans Predict the Zombie Apocalypse is Coming

June 5, 2012  

Do you have your food, water, and emergency escape plan ready? No, not for the next hurricane or earthquake that hits your town – for the zombie apocalypse. Yes, you read that right. You may want to go out and grab the latest edition of “The Zombie Survival Guide” if Mi …

Status Update: PR Survey Making Headlines

May 25, 2012  

A Wakefield Research PR survey for David’s Bridal received great media attention this week on MSNBC.com. The study finds that today’s brides are no longer basking in the spotlight for pictures and snapshots immediately after the ceremony – they’re glued to Facebook in …

Survey Reveals Business Travelers’ Work Habits

May 21, 2012  

USA Today has featured another of Wakefield Research’s PR surveys. Pack your bags and get your receipts in order, because your boss may want to take a closer look at your productivity on your next business trip! The USA Today Snapshot featured Wakefield’s recent survey fo …

Wakefield Survey Sparks Some Fun

May 21, 2012  

Think back to when you last had fun? Hopefully it wasn’t too long ago! USA Today showed Wakefield some extra love by featuring TWO PR surveys in today’s edition. This Snapshot featured data from a PR survey for Trident and Citizen Paine, which asked adults, “How many da …

Wakefield PR Survey Featured in Top Tech Blogs

May 16, 2012  

Wakefield Research has its finger on the pulse of tech trends, and that’s evident with recent coverage on TechCrunch, CNET.com, Ars Technica, PCMag.com, and PCWorld! The Wi-Fi Alliance and Edelman commissioned Wakefield to survey U.S. smartphone and tablet users on their …