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Wakefield to Present Survey at University Business Webinar

December 6, 2017  

On Tuesday, December 7, Senior Partner Nathan Richter will present findings from a recent survey Wakefield Research conducted for VitalSource, a leading provider of online textbooks and course materials. The webinar, entitled “Textbook Economics: Winning the Cost Battle Thr …

Wakefield Research Promotes Lisa Kiefer to Vice President

December 6, 2017  

Wakefield Research is pleased to announce the recent promotion of Lisa Johnson Kiefer to vice president. Lisa first joined the firm in 2014 as managing director of the Public Relations Polling division, which conducts survey research for some of the largest B2C and B2B compan …

Thanksgiving Survey: In-Laws or Alien Abduction?

November 22, 2017  

According to a recent omnibus survey by Wakefield Research, more than a quarter (28 %) of married Americans would rather be abducted by aliens than have Thanksgiving dinner with their in-laws. And it’s Millennials and parents who are most eager to gamble on extraterrestri …

Survey of Screams: How Americans Celebrate Halloween

October 31, 2017  

Candy corn comas, carving jack-o’-lanterns and picking the perfect Halloween costume aren’t just for kids – adults love getting in the spooky spirit, too. According to a recent omnibus survey of 1,000 Americans 18+ conducted by Wakefield Research, those who are spending …

Oral Health America’s Advocacy Week

October 10, 2017  

Advocacy Week is an effort within Oral Health America’s Fall for Smiles campaign which focuses on the oral health of families. Wakefield Senior Partner Paul Bragan was invited to represent research exploring how Americans ages 50+ are currently thinking about oral heal …

Holiday Survey Survival Guide

September 27, 2017  

The winter holidays are the most saturated media calendar events of the year. One of the best ways to differentiate your pitches is with newsworthy data from an omnibus or custom survey. While holiday surveys are a powerful tactic, there are still challenges that must be met. …

Holiday Omnibus Survey Tips

September 12, 2017  

The winter holidays are the most saturated earned media events on the editorial calendar. While competition for coverage is fierce, PR pros can differentiate their pitches with a newsworthy omnibus or custom survey. Below are a few tips from the nation’s leading team of PR …

Paul Bragan Presents Research on Consumers and Medicare

July 25, 2017  

Oral health literacy and quality dental care are important to the well-being of older Americans. At a Symposium for Advocating for Oral Health in America, Paul Bragan, Wakefield Research partner, recently presented the results of our instant-feedback qualitative research on w …