(888) 527-9253

Tag

advertising

Cheers to Beer and Wakefield Research

April 9, 2015  

A new national beer campaign is on tap, and it includes data from a recent survey by Wakefield Research. For example, 33% of Americans would prefer to get to know someone over a beer, compared to a cocktail (22%). This spring Anheuser-Busch launched the digital campaign calle …

Keep Calm and Carry On – With Quieter TV Ads

December 21, 2012  

Great public speakers and wise parents both know, yelling isn’t the best way to get your audience to really hear you—or do what you want. ALL CAPS EMAIL “SHOUTING” IS ALSO BAD FORM. Despite this, TV advertisers have long used loud commercials to try to reach consumers …

Your Brand & The Presidential Election

September 10, 2012  

Whether you love or hate presidential politics, it’s hard to ignore all the political hoopla in an election year. For sure, the race for the White House can give us hope and make us angry. It can also be an irresistible source of inspiration for marketers. A spectacular red …

The Convenient Truth?

May 25, 2010  

In 2006, Al Gore issued a call to environmentally-friendly action in his movie An Inconvenient Truth.  Warning of a coming climate crisis, he called on consumers and businesses alike to embrace more environmentally-friendly practices to reduce their carbon footprint.  For t …

Like This?

May 18, 2010  

During Facebook’s F8 developer conference last month, Facebook launched a groundbreaking platform designed to extend its reign of social media dominance throughout the net – Open Graph. Designed with the intention of promoting openness and increased connectivity f …

An End to the Advertising Malaise?

October 16, 2009  

The financial pressures that have closed or squeezed newspapers and magazines in recent years largely come down to one thing: the “advertising recession.” Last month, Bloomberg News reported that U.S. advertising expenditures fell by 14% over the first half of the …

A Gloomy Story

July 3, 2009  

One of the reasons this blog is named Stats & Storylines is because Wakefield believes that statistics tell stories. In this case, a gloomy one. This article from Crain’s N.Y. Business shares several stats that reveal the current “quicksand” status of th …

Which Cigarette Do Doctors Prefer?

July 1, 2009  

Watch this amazing example of vintage PR Polling. The story behind this ad campaign is fascinating. In the 1920s and ’30s, cigarette manufacturers were among the first to use “research” based brand claims in mass communications. But the company that did it b …

Better Data = Better TV Ad Sales?

June 21, 2009  

That’s what General Electric is hoping. According to the Wall Street Journal, GE’s NBC Universal has agreed to use a Microsoft technology to sell advertising slots on its broadcast and cable TV networks. According to the Journal: The technology NBC is deploying wi …

What We Can Learn From Census Data and Why it Matters for Brands

September 17, 2008  

This article originally appeared in Ad Age on July 7th, 2008. Though all the views offered in this article are not necessarily those of Wakefield and its staff, the article still offers an insightful review of the relationship between brand growth and demographic trends, alon …