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beauty

Hair How-To Video Showcases PR Survey

May 6, 2013  

As you can tell from the fantastic coverage our surveys receive, we work with some amazing PR folks! Case in point: Joico and Allison+Partners recently released the results to a Wakefield Research survey on the importance of wedding day hair. Joico and Allison+Partners didn&# …

The Week in Snapshots

April 3, 2013  

The Wakefield Editorial Panel is on a roll with USA Today Snapshot editors! Just in the last week, Wakefield surveys have been featured in 5 Snapshots! The creative and newsworthy surveys covered a range of topics, such as smartphone usage, sleep habits and allergies. The fin …

Glowing Skin, Glowing Results

February 16, 2011  

Beauty may only be skin deep, but great PR stats can go much deeper. This month’s issue of Self magazine highlighted two catchy stats from a Wakefield Research survey for Glowelle, a Nestle skincare company. By tapping into women’s personal beauty routines and insecuritie …

Hair Loss Myths Clipped Short By New Survey

February 8, 2010  

We all know someone who is losing their hair.  Yet a new national survey finds that when it comes to hair loss, old wives’ tales, urban myths and misunderstandings abound.  A new survey conducted by Wakefield Research for Rogaine sets Americans straight on common fo …

Survey: The Naked Truth About Grooming

July 23, 2009  

Wakefield recently conducted a survey on behalf of Bliss-Philips on the subject of bikini-line shaving.  It found that 80 percent of women have tried it at least once. It turns out that bikini-line grooming is one of the most widely practiced beauty routines in America. Who …

Poll: Dads Not As Tough As They Used to Be

June 19, 2009  

Back in the old days, Dads were more likely to say “I love you” with a firm handshake than a hug. Times have changed: the American dad is getting soft. A new Wakefield PR survey conducted for family-favorite Lever 2000 found that more than four in five dads (84%) …