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consumer products

Wakefield Consumer Insights on HDTVs

October 13, 2016  

Wakefield Research’s product design research tools are helping to develop next-generation consumer products, including big-screen TVs. A recent study by Wakefield for Hisense, a Chinese electronics manufacturer, measured the impact of Hisense’s big-screen TV picture quali …

Richter Presents New Millennial Research to Pet Industry Leaders

May 9, 2014  

Nathan Richter, Wakefield Research partner, presented at the Pet Industry Joint Advisory Council (PIJAC) annual conference on April 23rd. PIJAC’s Top2Top Conference brings together C-level executives from the pet retail and product industries, including brands such as Petco …

Pet Industry Shifts Attention to Millennial Pet Owner

February 7, 2014  

Wakefield’s Nathan Richter is featured in the February issue of Pet Business magazine. The cover story, “What Tomorrow Brings” delves into challenges that the pet industry will face in the coming years, including the Millennial generation’s foray into …

Wakefield Survey Sparks Debate on TODAY Show

April 16, 2012  

Whether it’s drinking morning margaritas or talking about risqué topics, the hosts of the fourth hour of NBC’s TODAY Show – Kathie Lee Gifford and Hoda Kotb – know how to show their viewers a good time. And, the pitching pros at Lippe Taylor know how …

Survey: Valentine’s Day 2nd Most Disappointing Holiday

February 2, 2012  

The month is off to a great start for us here at Wakefield Research, but it may not be so hot for some women. This morning, a Wakefield Research survey for 1-800-Flowers made the front page of the Life section of USA Today, showing that 25% of women think that Valentine's Da …

Wakefield Holiday Surveys Get Results

October 31, 2011  

With the holidays in full swing, many of our clients are making headlines with creative and newsworthy surveys developed by the great minds here at Wakefield. Over the next few weeks, we'll be posting some of those top hits.

Cisco Kills the Video Star

April 12, 2011  

Cisco Systems has announced that they have discontinued all production of the popular Flip Video Camera. The sudden scrapping of an entire production line may seem odd, but it does not come as a complete shock. Even though The New York Times called it one of the “great tech …

Survey Goes to the Head of the Class

March 2, 2011  

This week, a Wakefield Research survey, conducted on behalf of Bounty, was featured in the USA Today Snapshot. Remember all the glitter and googly-eyes from grade school? Well someone had to pay for them – and for all the supplies to clean-up. We found 98% of teachers …

HomeGoods Hits Hollywood

January 28, 2011  

 A survey conducted last fall by Wakefield Research for HomeGoods is still generating buzz among popular news sources in the worlds of entertainment, home and garden, and beyond. The study made waves in December after it was covered by Reuters and republished shortly afterwa …