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consumer products

Watch out for Wakefield Stats…and Germs

November 9, 2010  

USA Today again featured a Wakefield stat in today’s Snapshot, drawing attention to a study conducted recently on behalf of Purell.  Just in time for cold season, we found that 41% of American adults have hesitated to give a handshake out of fear of germs. This is an inst …

It’s the Thought That Counts

May 12, 2010  

Did you have a hard time picking out a gift for your mom this Mother’s Day?  If so, this might be a bad time to tell you that you were probably giving it too much thought.  You could have just gift wrapped yourself and called it a day. According to a new survey conducted …

A “Brand” New Day?

April 20, 2010  

Many economic experts claim that we have navigated through the worst of an economic recession – the likes of which we haven’t seen since 1929.  They could be right or they could be wrong.  Either way, it seemed safe to assume that, at some point, the economy in this …

Which Celeb Would Make the Most Over-the-Top Easter Egg?

April 2, 2010  

This is just one of the questions asked in a recent survey conducted by Wakefield Research and commissioned by PAAS and Hunter PR.  The results were showcased in USA Today’s print and online editions. It’s no surprise that Lady Gaga, the most over-the top celebrity, was …

Roses Still Rule on Valentine’s Day

February 11, 2010  

A recent survey conducted by Wakefield Research for 1-800-Flowers provides a helpful hint for those flustered by Valentine’s Day flowers. It’s tempting to want to shake it up on V-Day and break out of the conventional gift options.  However, most ladies still prefer …

Will iPad Leave Consumers Thinking “Kindle Who?”

January 27, 2010  

Apple unveiled its new iPad today and, in a matter of seconds, revolutionized an area of the digital lifestyle that is still only emerging. Ironically, it seems like Steve Jobs may have read an old page from the Bill Gates / Microsoft playbook.  A page that reads: Sometimes …

Consumer Study Results: What is Portability?

January 8, 2010  

We’re wired to think of portability as a function of how easy it is to carry something, and thus as a combination of compactness and weight.  It’s that simple, and probably has been ever since man thought to carry fire with him rather than build a new one each day after …

Survey Finds Which Photos Make Us “Shutter”

December 9, 2009  

Which Photo Would You Most Like to Retake? A recent survey commissioned by Nikon and conducted by Wakefield Research asked Americans which picture they’d most like to retake.  The results were covered in USA Today. The leading snapshot of shame: family portraits (25%), a p …

Digital, Yet Deep

October 28, 2009  

Does digital communication come at the expense of meaningful interaction?  Texting and other forms of digital communication can be easy fodder for critics who sit on the sidelines.  Those quick “pings” back and forth by email, text or Tweet can’t possibly …

Personal Digital Devices: We’re Still Buying Them

October 20, 2009  

Several months ago, Wakefield staff made the point in this post that digital devices are no longer seen as add-ons. In spite of the economic downturn, we argued, consumer demand for smartphones and other cutting-edge, personal-use digital devices was likely to remain fairly s …