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economics

Survey Reveals Gen X & Gen Y Take Homeownership Seriously

November 30, 2012  

Gen X and Gen Y have a reputation for being entitled, fickle and irresponsible, so it may surprise you to learn that when it comes to purchasing a home, 20- and 30-somethings take that decision very seriously. According to a PR survey conducted by Wakefield Research for Bette …

Swipe Fees are Here, Wakefield NYT Interview

September 30, 2011  

Just days before the new law on debit card swipe fees takes effect, New York Times reporter Ann Carrns contacted Wakefield Research’s Paul Bragan for an interview regarding consumer opinion about the swipe fee debate. Wakefield Research’s Director of Quantitative …

NYT Interviews Wakefield Research Director of Quant

June 8, 2011  

Within 30 minutes of the Senate’s final vote on Wednesday, New York Times reporter Ann Carrns contacted Wakefield Research’s Paul Bragan for an interview regarding public opinion on the debit-card debate. Wakefield Research’s Director of Quantitative Research P …

Wakefield Survey in USA Today: Small Biz Spending in 2011

April 12, 2011  

Brother received a great deal of media coverage with the second annual “Brother Small Business Survey” conducted by Wakefield Research. The initial coverage of the survey, which was released in March, consisted of stand-alone articles about the findings of the survey. The …

Big Survey for Brother Small Business

March 17, 2011  

Wakefield Survey In WSJ Finds Business Ready to Invest Only hours after being released, survey data conducted by Wakefield Research for office equipment maker Brother is already driving high profile media coverage. One of the biggest finds of the survey, as noted by Reuters, …

Job Loss and Language Skills

November 18, 2010  

A recent Wakefield Research survey for Rosetta Stone demonstrates how a great survey can successfully dovetail with larger stories while promoting your brand, product or issue. The Economist recently reported that a majority (58%) of Americans believe the lack of foreign-lang …

A “Brand” New Day?

April 20, 2010  

Many economic experts claim that we have navigated through the worst of an economic recession – the likes of which we haven’t seen since 1929.  They could be right or they could be wrong.  Either way, it seemed safe to assume that, at some point, the economy in this …

Better Ways to Understand the Consumer Crossroad

April 16, 2010  

Several market research firms have released studies claiming that consumers are ready to start spending again.  According to them, while the economy may still be struggling, things are headed in the right direction…which means expected increases in consumer spending. These …

The Caramel Macchiato as an Economic Indicator

April 15, 2010  

Consumers are still making changes in response to the economic climate.  That’s no surprise.  Lifestyle choices are being re-examined.  What can we live without?  What can’t we live without?  As consumers examine their spending habits, purchases are often divided int …

Small Businesses Playing Defense in the Down Economy

March 9, 2010  

What is the Most Popular Small Biz Strategy for 2010?   For small business owners, better understanding their competitors can help turn their focus in 2010 from surviving to thriving.  A new survey of small business owners from Brother and conducted by Wakefield Research re …