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Food & Beverage

Cheers to Beer and Wakefield Research

April 9, 2015  

A new national beer campaign is on tap, and it includes data from a recent survey by Wakefield Research. For example, 33% of Americans would prefer to get to know someone over a beer, compared to a cocktail (22%). This spring Anheuser-Busch launched the digital campaign calle …

Wakefield Closes Out 2013 with Snapshots

December 31, 2013  

Three Wakefield Research surveys graced the pages of USA Today during the past week! A survey for Kmart snagged the Christmas Snapshot on December 25th. The holiday survey revealed how long Americans keep their holiday decorations up after December 25th: 39% – Five or m …

Wakefield Dominates Snapshots

May 31, 2013  

What a way to end the week! Half of today’s USA Today Snapshots are from Wakefield Research! The following stats caught the USA Today Snapshots editors’ attention: A PR survey for the Can Manufacturers Institute revealed that when it comes to their ‘pantry personal …

Editors Ring in the New Year with Wakefield Stats

January 3, 2013  

Wakefield closed out 2012 with a bang – two PR surveys were featured on the TODAY Show and the Charlotte Observer!  Tapping into the media’s love for New Year’s Eve celebrations and champagne, the surveys sparked the interest of editors and producers. What were the sta …

Holiday Hosts Battle Grocery Stores & Frustrations

November 20, 2012  

This week millions of Americans will be sitting down for a festive Thanksgiving meal with friends and family. While no one complains about the delicious meal, there are, however some complaints behind the scenes by those that prepare the feast. It turns out that when it comes …

Holiday Cooking with Star Power

November 16, 2012  

Survey: Which Celeb Chef Would You Let into Your Kitchen? Have you decided on your Thanksgiving menu? Whether you plan to stick to the traditional roasted turkey or to surprise your guests with an adventurous side dish of curried carrot soufflé, it’s fun to fantasize about …

Raise a Mug and Toast to National Coffee Day

September 28, 2012  

Tomorrow is National Coffee Day. Are you planning on celebrating with a jolt of caffeine? If you’re planning on honoring the holiday by visiting a coffee shop this weekend, get ready to wait in line! On average, specialty coffee drinkers are spending 7 minutes per day in li …

Back in the Snapshot Spotlight

June 19, 2012  

Wakefield Research started off the week on the right foot, making a splash on the front page of USA Today’s Life section. The Snapshot featured a stat from Wakefield’s PR survey for Zeno Group and Lipton Tea, which illustrates the amount of water adults drink per day. Acc …

Can Wakefield Stats Create Spring Fever?

April 20, 2012  

Yes! USA Today continues its spring fever for Wakefield Research PR surveys. Brave souls on the dating scene can take notes from today’s Snapshot featuring Wakefield’s survey for Dentyne – which asks which unflattering qualities could be overlooked to still have a good …

New Year, New Snapshot

January 5, 2012  

While it's only been a few days, 2012 is off to an awesome start here at Wakefield! Having a Wakefield survey featured in a USA Today Snapshot is a great way to jumpstart the new year, don't you think?