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Food & Beverage

New Year, New Snapshot

January 5, 2012  

While it's only been a few days, 2012 is off to an awesome start here at Wakefield! Having a Wakefield survey featured in a USA Today Snapshot is a great way to jumpstart the new year, don't you think?

Survey: Addicted to Coffee

September 29, 2011  

This evening, CNBC airs their special “The Coffee Addiction.”  The show’s airing coincides not only with National Coffee Day, but also with Nestle Coffee-mate’s recent survey, conducted by Wakefield Research. Lest you accuse CNBC of hyperbole in naming their …

Toasting (With Beer) to a Great Year of Stats

December 3, 2010  

How do you toast to a new year? According to a recent study by Wakefield Research for Samuel Adams, 60% of American men would rather toast with beer than champagne.  The beloved American beer brand recently teamed up with Weihenstephen Brewery to create Infinium, a new breed …

Single Survey…Multiple Snapshots

September 3, 2010  

Today, a second Snapshot from Wakefield Research’s survey for Hunter PR and Turning Leaf Wine appeared on the front page of USA Today.  The combination of Hunter’s excellent pitch and Wakefield’s recipe for a newsworthy questionnaire gets results. Wakefield Research ha …

The Secret Science Behind the Snapshot

August 11, 2010  

Wakefield Research and Hunter PR recently conducted a survey for Turning Leaf Wine – and media took notice. Tuesday’s front page USA Today Snapshot featured data from the Turning Leaf survey. It’s easy to get results when savvy polling is combined with expe …

Feeling “A-salt-ed” By All Of The Media Attention Salt Is Getting?

August 6, 2010  

There’s been a steady drumbeat of consumer media coverage about Americans’ salt intake this summer.  Just this week The Wall Street Journal reported that the federal government reduced the recommended salt intake by 800 milligrams – from the current limit of 2,300 mill …

Summer Break: One Glass Away

July 21, 2010  

Although we are nearing the finish line of summer, there is no reason to sacrifice all remnants of easy summer livin’. A survey conducted by Wakefield Research on behalf of Turning Leaf wine and Hunter PR suggests partnering a take-out meal with a bottle of wine as a reprie …

USA Today Snapshot: Barefoot at the Beach

June 15, 2010  

A recent survey, conducted by Wakefield Research for Hunter PR in conjunction with Barefoot Wine and the Surfrider Foundation, revealed that 86% of Americans agree littering is the rudest thing you can do at the beach. The results were recently covered by USA Today. Armed wit …

The Convenient Truth?

May 25, 2010  

In 2006, Al Gore issued a call to environmentally-friendly action in his movie An Inconvenient Truth.  Warning of a coming climate crisis, he called on consumers and businesses alike to embrace more environmentally-friendly practices to reduce their carbon footprint.  For t …