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Kids Dream Big in The Game of Life

May 11, 2015  

Have you ever played Life – Hasbro’s infamous board game – and drawn the “Lawyer” Career Card – again? Did it leave you dreaming of something edgier – like a life behind the wheel, or even under cover? Well, you (and your kids) are in luck. The Hasbro toy compan …

Cheers to Beer and Wakefield Research

April 9, 2015  

A new national beer campaign is on tap, and it includes data from a recent survey by Wakefield Research. For example, 33% of Americans would prefer to get to know someone over a beer, compared to a cocktail (22%). This spring Anheuser-Busch launched the digital campaign calle …

Happy Pi Day from Wakefield Research

March 14, 2015  

  Wakefield Research never misses an excuse to celebrate a holiday, especially one as important as this year’s Pi Day. March 14th, 3.14 for short, resembles the ratio of a circle’s circumference to its diameter. And, this year’s date (3:14:15) syncs up with the …

Fist Bump to Your Health

August 6, 2014  

You’ve got to hand it to Wakefield Research – on second thought, make that a fist bump instead. A recent study published in the August issue of the American Journal of Infection Control has generated plenty of media attention. It found that a fist bump is a less germy opt …

Wakefield Survey Featured on Jeopardy!

April 30, 2014  

Yesterday, a Wakefield survey conducted on behalf of Logitech was featured on the popular game show, Jeopardy! We’ll take “That is Awesome” for $1,000, Alex! Contestants were given this clue from the Statistics category: “A Logitech survey found that about half the ti …

Not So Fast, Wearable Tech!

January 14, 2014  

Google Glass made headlines in 2013, but is the wearable technology a passing trend or here to stay? A Wakefield Research and Citrix study revealed that while 3 in 5 (60 percent) Americans think wearable tech will be as common as smartphones in the coming years, nearly the sa …

Vending Machine or Vending Monopoly?

July 26, 2013  

From snacks to cigarettes, drinks to lottery tickets, even gold and jewels, vending machines seem to have it all.  The process of getting what you need on-the-go has been revolutionized by these dynamic devices.  But don’t let their shiny exterior fool you.  Studies show …

Tackle the Technology Take-Over

February 27, 2013  

With tech companies constantly churning out new products, it sometimes feels as if our lives are becoming digitized faster than we can keep up.  A recent survey by Wakefield Research reveals that almost 79% of people believe that children in 2025 will never see some of the m …

Save the Fairy Tales for the Movies

January 10, 2013  

With the New Year come and gone and Valentine’s Day around the corner, no one wants to be left alone watching other couples flaunt their happiness and companionship. Finding that special someone is no easy task though, especially through traditional romantic avenues. In a p …

Who is America’s Halloween Hero?

October 31, 2012  

With trick-or-treating only hours away, we are bound to see our fair share of witches, vampires, Honey Boo Boos and of course, superheroes, going door-to-door in search of candy. 2012 was a big year for two superheroes in particular – Batman and Spider-Man (both The Ama …