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gen x

Real Estate: Gen X & Gen Y Embrace DIY

April 24, 2013  

Quick! What key words might you use to describe Gen X and Gen Y? Odds are, lazy, entitled, and coddled, came to mind. Well, then you’d be surprised to learn that when it comes to homeownership and home repairs, young Americans (ages 18-35) aren’t as lazy, entitled …

Survey Reveals Gen X & Gen Y Take Homeownership Seriously

November 30, 2012  

Gen X and Gen Y have a reputation for being entitled, fickle and irresponsible, so it may surprise you to learn that when it comes to purchasing a home, 20- and 30-somethings take that decision very seriously. According to a PR survey conducted by Wakefield Research for Bette …

Hot Book Series Trends: Who Cares?

August 2, 2012  

Mega-hit book series like The Hunger Games and Harry Potter have captivated American readers with their riveting plots, unique characters, and fantastic worlds. And for book lovers who missed out, there are some feelings of regret between the pages. For American readers, not …

An Aging Boom

June 9, 2010  

According to his 1997 book, The Big Five-Oh, Bill Geist claims that one member of the Baby Boomer generation turns 50 every seven seconds.  In 2010, 4 million Boomers, or one every 8.5 seconds, will reach this milestone, making one thing abundantly clear:  this generation, …

Food, Water, Shelter, Computers?

January 9, 2010  

Why are younger Americans less likely to deem computers a luxury? Perhaps it’s not surprising that roughly three-quarters (73%) of all American adults believe that computers are a necessity.  So let’s up the ante by asking a tougher question: Who do you think is more lik …

Poll Results: The Best Consumer Tech of the Past Decade

January 7, 2010  

Welcome to CES 2010!  Wakefield will be positing daily from CES this week. As this year’s CES introduces a new decade, we thought it best for our initial CES post to reflect first on the top tech innovations of the past.  Therefore, in a nationally representative surv …