(888) 527-9253


gen y and millennials

Survey Reveals Gen X & Gen Y Take Homeownership Seriously

November 30, 2012  

Gen X and Gen Y have a reputation for being entitled, fickle and irresponsible, so it may surprise you to learn that when it comes to purchasing a home, 20- and 30-somethings take that decision very seriously. According to a PR survey conducted by Wakefield Research for Bette …

Hot Book Series Trends: Who Cares?

August 2, 2012  

Mega-hit book series like The Hunger Games and Harry Potter have captivated American readers with their riveting plots, unique characters, and fantastic worlds. And for book lovers who missed out, there are some feelings of regret between the pages. For American readers, not …

A Test of Digital Endurance

June 28, 2012  

Quick…where is your closest digital device? A recent study by Wakefield Research for CourseSmart and Kwittken & Co. landed on the front page of Monday’s USA Today. According to the PR survey, the longest 50% of college students can go without using digital …

Study Finds Americans Predict the Zombie Apocalypse is Coming

June 5, 2012  

Do you have your food, water, and emergency escape plan ready? No, not for the next hurricane or earthquake that hits your town – for the zombie apocalypse. Yes, you read that right. You may want to go out and grab the latest edition of “The Zombie Survival Guide” if Mi …

Wakefield & CourseSmart in Wired

August 26, 2011  

Fall semester is upon us - and classrooms are looking a little different this year. As editors cram for back-to-school season, Wakefield Research's survey for digital textbook provider CourseSmart has been receiving more than it's share of media coverage.

Mashable Cites Wakefield Research CourseSmart Study

June 2, 2011  

E-Texts In, Hardcopies Out When was the last time you checked your cell phone for missed calls, text messages or emails? Our guess is that it wasn’t too long ago.  Mashable recently cited a Wakefield Research study for CourseSmart which found that 38 percent of college st …

Are You Living in a Modern Family?

October 21, 2010  

There has been no shortage of high-profile media coverage for ABC’s Modern Family.  From multiple Emmy awards, to a recent cover of Entertainment Weekly, the show is comedic gold for Americans across the country. As avid pop culture junkies with the ability to poll the …

Millennials Crave Constant Connectivity

October 12, 2010  

When Wakefield Research conducted a study on behalf of Wi-Fi Alliance, we suspected that millions of Americans who use Wi-Fi everyday would be interested in the results. They aren’t alone – major media has taken an eye to the study as well. Rik Fairlie wrote a story for t …

A Wi-Fi Way of Life

September 29, 2010  

Remember those simple times without internet-enabled smartphones, tablets, and other handheld devices?  Can you remember when Wi-Fi was a luxury?  Well, for a solid majority of young adults, this is ancient history. A study conducted by Wakefield Research on behalf of the W …

An Aging Boom

June 9, 2010  

According to his 1997 book, The Big Five-Oh, Bill Geist claims that one member of the Baby Boomer generation turns 50 every seven seconds.  In 2010, 4 million Boomers, or one every 8.5 seconds, will reach this milestone, making one thing abundantly clear:  this generation, …