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Going Beyond “No Duh”

June 1, 2011  

A recent LA Times article highlights how studies often use complex methodologies to reveal “no-duh” findings.  For example, it took an alarming number of studies before people believed that smoking was bad for them.  (Are you listening, Don Draper?) Validation can also …

Vitamin Shoppe Gets Top Spot in Snapshot

May 24, 2011  

America has spoken when it comes to supplements. A Wakefield Research study for The Vitamin Shoppe was featured in a USA Today Snapshot, on the front page of the Life section. The results indicate that 60% of people in the U.S. take vitamins, with the majority choosing a mult …

Feeling “A-salt-ed” By All Of The Media Attention Salt Is Getting?

August 6, 2010  

There’s been a steady drumbeat of consumer media coverage about Americans’ salt intake this summer.  Just this week The Wall Street Journal reported that the federal government reduced the recommended salt intake by 800 milligrams – from the current limit of 2,300 mill …

Hair Loss Myths Clipped Short By New Survey

February 8, 2010  

We all know someone who is losing their hair.  Yet a new national survey finds that when it comes to hair loss, old wives’ tales, urban myths and misunderstandings abound.  A new survey conducted by Wakefield Research for Rogaine sets Americans straight on common fo …

The Gender Gap of Health Insurance

November 18, 2009  

In many ways, women in America are more independent today than they’ve ever been before.  New data, however, is showing that in many areas, women still aren’t as independent as they might wish they were. As Congress continues to debate health care reform, here ar …

The New Deal for Employees

October 19, 2009  

This recession seems to have changed the employer-worker relationship in ways that will last for many years — in ways that won’t put a smile on employees’ faces. The Wall Street Journal reports on a survey revealing that 2 out of 3 large companies that have …

The H1N1 Vaccine: Who Receives Priority?

September 22, 2009  

The federal government has issued these guidelines for who should be “first in line” to receive vaccinations for H1N1 influenza, also known as swine flu. But a George Mason University researcher is questioning the priority status that has been given to certain dem …

Newscycle Round-Up

August 6, 2009  

I love the Pew Research Center’s Project for Excellence in Journalism. In addition to being a positive force for responsible journalism, it also can be a handy tool to help publicists “keep it real.” Here’s a look at the top news stories: #1 Healthcare …

Which Cigarette Do Doctors Prefer?

July 1, 2009  

Watch this amazing example of vintage PR Polling. The story behind this ad campaign is fascinating. In the 1920s and ’30s, cigarette manufacturers were among the first to use “research” based brand claims in mass communications. But the company that did it b …