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holiday pitching

Back-to-School is Back in the News

July 21, 2016  

Back-to-school media coverage is right around the corner – and omnibus and custom survey data is a great way to tap into that upcoming conversation. Consider Wakefield Research’s PR survey for Sylvan. The survey found that 42 percent of parents of children ages 5-12 feel …

Holiday PR Survey Tips

October 29, 2015  

Late With Your Holiday Pitch – Now What? It’s October, and marketing and PR pros know the holiday season isn’t around the corner – it’s here and now.  Media will always write holiday stories, guaranteed. Being the first to release your story will help you gain holi …

3 PR Tips for the New Year

December 11, 2014  

Have you made your PR New Year’s resolution for 2015 yet? If you’re too busy, like a lot of us, we’re here to help. Why not make every pitch a compelling one with this A-B-C tip sheet for successful media outreach in the New Year. Advance the story. It’s a New Year, a …

Wakefield Closes Out 2013 with Snapshots

December 31, 2013  

Three Wakefield Research surveys graced the pages of USA Today during the past week! A survey for Kmart snagged the Christmas Snapshot on December 25th. The holiday survey revealed how long Americans keep their holiday decorations up after December 25th: 39% – Five or m …

Summer Sunshine Ahead: Don’t Let Your Pitch Burn Out

May 24, 2013  

Memorial Day is only days away, and you know what that means…the official kick-off to summer has begun! While exciting, that also means you PR folk need to get your summer pitching game faces on! What will make your summer-themed pitch stand out from the rest of the pack? I …

Cupid Aims His Arrow at Wakefield Surveys

February 14, 2013  

We’re feeling the love of editors and producers today! Tapping into the media’s interest in Valentine’s Day and relationships, our partners are securing some fantastic media hits with Wakefield surveys. A survey for Logitech has been featured on the TODAY Show, Cosm …

Pass Your Love’s Test this Valentine’s Day

January 29, 2013  

Valentine’s Day is right around the corner and love is in the air – but that’s not all. A 2012 survey by Wakefield Research for 1-800-FLOWERS revealed that 62% of girlfriends and wives were not “wowed” by their significant other last V-Day, adding pressure on the gu …

Save the Fairy Tales for the Movies

January 10, 2013  

With the New Year come and gone and Valentine’s Day around the corner, no one wants to be left alone watching other couples flaunt their happiness and companionship. Finding that special someone is no easy task though, especially through traditional romantic avenues. In a p …

Editors Ring in the New Year with Wakefield Stats

January 3, 2013  

Wakefield closed out 2012 with a bang – two PR surveys were featured on the TODAY Show and the Charlotte Observer!  Tapping into the media’s love for New Year’s Eve celebrations and champagne, the surveys sparked the interest of editors and producers. What were the sta …

Wakefield PR Surveys on the “Nice List”

December 7, 2012  

Just in the last week, two Wakefield surveys have been featured in the USA Today Snapshot! The Wakefield Editorial Panel has its finger on the pulse of holiday trends and knows how to get your brand coverage, especially by USA Today’s Snapshot editors. The two surveys t …