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market research

Holiday PR Survey Tips

October 29, 2015  

Late With Your Holiday Pitch – Now What? It’s October, and marketing and PR pros know the holiday season isn’t around the corner – it’s here and now.  Media will always write holiday stories, guaranteed. Being the first to release your story will help you gain holi …

Social Fitness at Wakefield Research – Walk the Walk!

September 9, 2015  

The social fitness trend is having its moment. And here at Wakefield Research, we’re proof that this trend has some legs – literally. On September 1st we passed out wearable fitness trackers to staff for a fun 4-week step challenge. With everyone randomly assigned to a wa …

Wakefield Research Employee Spotlight: Tammy Hine

March 13, 2015  

Tammy Hine, Research Associate: She’s Got a Head for Numbers and a Big Heart for Exotic Animals Wakefield Research Associate Tammy Hine truly loves to work with numbers all day. Her job involves questionnaire design, fielding and analysis. “People think numbers are boring …

Track Smart: When to Track Data over Time

January 30, 2015  

One option for returning newsworthy statistics from a market research firm – and gaining media attention – is tracking data over time. For a custom PR survey, this means asking the same question over a series of years to gauge change, or lack thereof – and thus, establi …

Wakefield Survey Reveals Top 3 Ways to Minimize Student Loan Debt

August 1, 2014  

College is expensive – there’s no question about that. The fear of student loan debt has even driven some students to forgo college altogether. But, according to USA TODAY, the investment is still worth it: college graduates continue to earn far more over a lifetime than …

Richter Presents New Millennial Research to Pet Industry Leaders

May 9, 2014  

Nathan Richter, Wakefield Research partner, presented at the Pet Industry Joint Advisory Council (PIJAC) annual conference on April 23rd. PIJAC’s Top2Top Conference brings together C-level executives from the pet retail and product industries, including brands such as Petco …

Wakefield Survey Featured on Jeopardy!

April 30, 2014  

Yesterday, a Wakefield survey conducted on behalf of Logitech was featured on the popular game show, Jeopardy! We’ll take “That is Awesome” for $1,000, Alex! Contestants were given this clue from the Statistics category: “A Logitech survey found that about half the ti …

Wakefield Re-Teams with Nuance for Collections Webinar

March 4, 2014  

Nathan Richter, partner at Wakefield Research, will participate in a live webinar to discuss the results of a recent research commissioned by Nuance (formerly Varolii), a market leader in customer interaction management. The webcast takes place Wednesday, March 6th at 2pm ET …

Pet Industry Shifts Attention to Millennial Pet Owner

February 7, 2014  

Wakefield’s Nathan Richter is featured in the February issue of Pet Business magazine. The cover story, “What Tomorrow Brings” delves into challenges that the pet industry will face in the coming years, including the Millennial generation’s foray into …

Consumer Communication Webcast Now Available for Download

November 11, 2013  

Wakefield’s Nathan Richter recently conducted a webcast of the results of a Wakefield survey commissioned by Varolii, a market leader in customer interaction management. Joined by Varolii’s Director of Compliance Solutions, Brian Moore, Richter delved into the study …