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Pet Industry Shifts Attention to Millennial Pet Owner

February 7, 2014  

Wakefield’s Nathan Richter is featured in the February issue of Pet Business magazine. The cover story, “What Tomorrow Brings” delves into challenges that the pet industry will face in the coming years, including the Millennial generation’s foray into …

Consumer Communication Webcast Now Available for Download

November 11, 2013  

Wakefield’s Nathan Richter recently conducted a webcast of the results of a Wakefield survey commissioned by Varolii, a market leader in customer interaction management. Joined by Varolii’s Director of Compliance Solutions, Brian Moore, Richter delved into the study …

Wakefield Teams Up with Varolii for Consumer Communication Webcast

October 28, 2013  

Wakefield has been pretty busy on the webinar front, and we’re excited to add another one to the calendar! Our own, Nathan Richter will participate in a live webcast on Tuesday, November 5th to discuss the results of a recent Wakefield survey commissioned by Varolii, a …

Quick! A Real-Time PR Lesson

February 20, 2013  

Live in the moment. It’s the kind of advice you’ll find in a self-help book. Whether you consider it a cliché or a universal truth – brands that ignore the admonition can miss out on valuable PR opportunities in today’s Twitter and Facebook world. When it comes to me …

Keep Calm and Carry On – With Quieter TV Ads

December 21, 2012  

Great public speakers and wise parents both know, yelling isn’t the best way to get your audience to really hear you—or do what you want. ALL CAPS EMAIL “SHOUTING” IS ALSO BAD FORM. Despite this, TV advertisers have long used loud commercials to try to reach consumers …

Drum Roll Please…Introducing the New WakefieldResearch.com!

September 17, 2012  

Notice anything new ‘round these parts? We’ve launched our new website! Please poke around and explore the site. You can check out who we work with, see sample press hits generated by Wakefield surveys, learn more about our unique research methodologies and catch up on ol …

Your Brand & The Presidential Election

September 10, 2012  

Whether you love or hate presidential politics, it’s hard to ignore all the political hoopla in an election year. For sure, the race for the White House can give us hope and make us angry. It can also be an irresistible source of inspiration for marketers. A spectacular red …

Survey Snags Headlines & Supports Integrated Campaign

April 10, 2012  

While cell phones continue to grow in complexity nearly every day, their value stays simple: they save you valuable time. In fact, according to a recent survey by Wakefield Research for Microsoft Windows Phone and Allison & Partners, 91% of smartphone owners say that thei …

Marketing Tips from The Muppets

December 18, 2011  

Decades have passed since The Muppets were deemed cool. Previously thought of as outdated and past its prime, The Muppets have reinvented themselves with their new movie. Glowing reviews and box office success have made an impression on old and new fans, alike, and proved tha …

Going Beyond “No Duh”

June 1, 2011  

A recent LA Times article highlights how studies often use complex methodologies to reveal “no-duh” findings.  For example, it took an alarming number of studies before people believed that smoking was bad for them.  (Are you listening, Don Draper?) Validation can also …