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moms

Market Research: A Family Affair

April 28, 2017  

The Wakefield Research team is passionate about market research, but there’s nothing more important than family. This week, Wakefield celebrated the annual Take Our Sons and Daughters to Work Day with a few special market researchers-in-training. We look forward to this day …

Back-to-School is Back in the News

July 21, 2016  

Back-to-school media coverage is right around the corner – and omnibus and custom survey data is a great way to tap into that upcoming conversation. Consider Wakefield Research’s PR survey for Sylvan. The survey found that 42 percent of parents of children ages 5-12 feel …

Spicing Things Up With Stats

September 22, 2011  

This is the final in a series of three posts about Mommy Bloggers. Catch up on our first post here. Catch up on our second post here. Nearly 3 in 10 women (29%) are regularly following more than one blog. Using a stat to spice up a post is a great way for mommy bloggers &hell …

A Case Study In Mommy Media

September 20, 2011  

This is the second in a series of three posts about Mommy Bloggers. Catch up on our first post here. A recent Wakefield Research study made the mommy blogger rounds. Our poll for StubHub, found that 83% of Americans think being a mom is the hardest job – yet 2 in 5 mamas ha …

How to Make Friends with Mommy Bloggers

September 15, 2011  

42% of Americans regularly follow at least one blog - and in the past few years, mom-bloggers have built a loyal base of followers. With blogger conferences tailored to women and mom-bloggers gaining in popularity, like BlogHer a few weeks ago, and SheStreams on the 23rd and …

Lil Sugar’s No. 1 Article Features Wakefield Stat

July 27, 2011  

Have you had your ‘Mom’s Night Out’? One of the web’s top mommy bloggers, Lil Sugar, the Moms division of PopSugar, featured a Wakefield Research stat in an article detailing Alyson Hannigan’s how-to for a perfect night away from the kids. Incredible readershi …

What a Mother Wants

May 6, 2011  

A recent Wakefield Mother’s Day study for Western Union made the front page – in the form of a USA Today Snapshot.  The poll found that most agree that if their mom was given cash for Mother’s Day, they probably wouldn’t cash in on a traditional Mother’s Day gift; …

It’s the Thought That Counts

May 12, 2010  

Did you have a hard time picking out a gift for your mom this Mother’s Day?  If so, this might be a bad time to tell you that you were probably giving it too much thought.  You could have just gift wrapped yourself and called it a day. According to a new survey conducted …

Conditional Love

May 3, 2010  

Children of all ages have good intentions when it comes to finding the perfect gift for mom’s special day, but sometimes, they just miss the mark. According to a study conducted by Wakefield Research and commissioned by Western Union 42% of mothers have pretended to lik …

Opt-Out Moms Aren’t the Norm

October 9, 2009  

Over the past couple of decades, amid the references to “soccer moms,” an image emerged of many successful, professional white women choosing to leave the workplace and raise kids as a stay-at-home mother. Their decision to leave a successful job helped coin the t …