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Drawing the Line on Videogame Realism – A Humorous Take on This

September 18, 2009  

The Onion recently featured a humorous satire – World of World of Warcraft – which allows gamers to play an RPG videogame of a videogamer playing a video game. The clip is good for a laugh – no doubt.  But it also touches on an interesting trend regarding g …

Brandweek Article on “Stealth Health” Food Trend

August 31, 2009  

As a recent Wakefield survey pointed out, getting kids to eat healthfully can be a challenge. The Wakefield survey on behalf of Pepperidge Farm found that Seventy-three percent of respondents said their child had gone an entire day without eating a single vegetable. Almost o …

Wakefield on NPR: The Numbers on School Wellness Policies

August 25, 2009  

A lot of requests have come in for the stats that Nathan Richter shared during his interview on NPR’s Kojo Nnamdi Show out of Washington, DC. We’ve posted them below for your convenience. Wakefield polling data indicates that school wellness policies either are n …

Poll: Dads Not As Tough As They Used to Be

June 19, 2009  

Back in the old days, Dads were more likely to say “I love you” with a firm handshake than a hug. Times have changed: the American dad is getting soft. A new Wakefield PR survey conducted for family-favorite Lever 2000 found that more than four in five dads (84%) …