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Philanthropy in Research

December 4, 2015  

Mark Zuckerberg’s recent pledge to donate nearly all of his Facebook shares to charity over the course of his lifetime – an estimated $45 billion – highlights the growing foothold philanthropy is gaining in the Silicon Valley: and Americans are taking note. Indeed, in a …

Wakefield Survey Reveals Top 3 Ways to Minimize Student Loan Debt

August 1, 2014  

College is expensive – there’s no question about that. The fear of student loan debt has even driven some students to forgo college altogether. But, according to USA TODAY, the investment is still worth it: college graduates continue to earn far more over a lifetime than …

Ending the Week with Fun, and a Wakefield Snapshot

July 13, 2012  

After last week’s shortened holiday schedule, it has probably been a long few days at work. It’s the middle of the day on Friday, and all you can think about is what you’re going to do for fun this weekend – but for how much? Cash your paychecks and head t …

Survey Reveals Brides’ Post-Wedding Financial Woes

February 7, 2012  

February continues to show its love as yet another Wakefield Research Snapshot steals the spotlight this morning in USA Today.  This time the topic is wedding woes in a survey commissioned by David’s Bridal, revealing women’s top post-wedding financial concerns. Out of 5 …

Wi-Fi Alliance/Wakefield Research In Snapshot

May 16, 2011  

Americans are getting creative with their efforts to cut back on spending. The front page of the Money section of USA Today highlighted an interesting stat from a recent Wakefield Research survey for The Wi-Fi Alliance:  32% of Americans have tried to get on a Wi-Fi network …

What a Mother Wants

May 6, 2011  

A recent Wakefield Mother’s Day study for Western Union made the front page – in the form of a USA Today Snapshot.  The poll found that most agree that if their mom was given cash for Mother’s Day, they probably wouldn’t cash in on a traditional Mother’s Day gift; …

Black Friday: To Shop or Not to Shop?

November 24, 2010  

Are you one of the serious shoppers waking up at bedtime to score major deals this Friday? No? Well you might be on to something.  According to a recent survey done by Wakefield Research for Western Union, 60% of Americans feel that Black Friday deals aren’t as great as th …

Father Knows Best: Wakefield Research on The TODAY Show

September 21, 2010  

When NBC’s TODAY Show took to the streets of New York City to quiz Americans about Father’s Day trivia, statistics collected on behalf of Western Union were on full display. NBC’s use of Western Union’s data illustrates how powerful survey statistics can be …

Father’s Day Survey Says Show Dad the Money

June 15, 2010  

Remember last year when dad’s face lit up as you bestowed upon him the most prodigious wrench set ever assembled? How well do you know his poker face? At the risk of being the bearer of bad news, nearly half (46%) of dads admit pretending to like a gift at some point.  …

Better Ways to Understand the Consumer Crossroad

April 16, 2010  

Several market research firms have released studies claiming that consumers are ready to start spending again.  According to them, while the economy may still be struggling, things are headed in the right direction…which means expected increases in consumer spending. These …