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Market Research: A Family Affair

April 28, 2017  

The Wakefield Research team is passionate about market research, but there’s nothing more important than family. This week, Wakefield celebrated the annual Take Our Sons and Daughters to Work Day with a few special market researchers-in-training. We look forward to this day …

New Zika Survey Shows How Americans’ Summer Plans May be Impacted

June 2, 2016  

June marks the start of summer vacation season – and mosquito season too. This year, the spread of the Zika virus has Americans searching for ways to protect themselves against the mosquito-borne illness. And it looks like this may impact how many of us spend our vacation t …

Parents: Cooler Than They Seem?

July 19, 2013  

Whether it’s the mom jeans or the minivans, teenagers everywhere can agree on one thing – parents are painfully uncool. However, a new survey by Wakefield Research reveals that they may actually be more hip than their children would like to believe. (Cue the eye-rolls …

Real Estate: Gen X & Gen Y Embrace DIY

April 24, 2013  

Quick! What key words might you use to describe Gen X and Gen Y? Odds are, lazy, entitled, and coddled, came to mind. Well, then you’d be surprised to learn that when it comes to homeownership and home repairs, young Americans (ages 18-35) aren’t as lazy, entitled …

Wakefield Holiday Stats Snag Snapshots (Twice!)

December 15, 2011  

We must be on the Nice List because there are Wakefield holiday stats splashed across the pages of USA Today this week! It's only mid-week and Wakefield PR clients have been featured in two, I repeat, two, USA Today Snapshots.

Great Hit for Gratitude Study

September 15, 2011  

Another Wakefield stat was featured in the Life Section of USA Today. September 19th is National Gratitude Day. Wakefield Research and 1-800-Baskets.com asked 1000 adults to identify the people in their life that they’re most grateful for. Not surprisingly, 61% of adult …

Survey: Parents Telling Kids that Santa Isn’t Real

December 21, 2010  

What do you do when your kids ask you whether or not Santa Claus is real? A recent poll by Wakefield Research finds that some parents are blowing Santa’s cover.  When asked, 1 in 5 (20%) parents confess to their children that Santa isn’t real, while 15% claim they don’ …

Are You Living in a Modern Family?

October 21, 2010  

There has been no shortage of high-profile media coverage for ABC’s Modern Family.  From multiple Emmy awards, to a recent cover of Entertainment Weekly, the show is comedic gold for Americans across the country. As avid pop culture junkies with the ability to poll the …

Reading, ‘Riting and Recession

September 21, 2009  

Children are back in school and feeling care-free, leaving their parents to stress over the tough decisions they face coping with a job loss or other effects of this recession. If only that image were true. Actually, the kids who re-entered k-12 schools in August and early Se …