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pop culture

For the Boo of It

November 7, 2016  

When we’re not busy doing market research, we’re celebrating Halloween - one of our favorite holidays here at Wakefield Research. Read more...

And the Winners Are…

March 4, 2016  

Honestly, we were just too busy to make it to Hollywood for the Oscars this year. (Sorry, Leonardo.) So we held our own star-studded awards show at Wakefield instead. As glamorous as ever, Abby, Kat, Josh and Pallavi each captured an “Oscar” chocolate bunny for their Osca …

Kids Dream Big in The Game of Life

May 11, 2015  

Have you ever played Life – Hasbro’s infamous board game – and drawn the “Lawyer” Career Card – again? Did it leave you dreaming of something edgier – like a life behind the wheel, or even under cover? Well, you (and your kids) are in luck. The Hasbro toy compan …

Parents: Cooler Than They Seem?

July 19, 2013  

Whether it’s the mom jeans or the minivans, teenagers everywhere can agree on one thing – parents are painfully uncool. However, a new survey by Wakefield Research reveals that they may actually be more hip than their children would like to believe. (Cue the eye-rolls …

BuzzFeed Goes Business

March 18, 2013  

Advice from Wakefield’s Editorial Panel Here’s something to keep in mind when pitching future business stories – BuzzFeed is reportedly set to launch a new business vertical. With 14 million unique visitors a month, the website is now a social media force. &#822 …

Holiday Cooking with Star Power

November 16, 2012  

Survey: Which Celeb Chef Would You Let into Your Kitchen? Have you decided on your Thanksgiving menu? Whether you plan to stick to the traditional roasted turkey or to surprise your guests with an adventurous side dish of curried carrot soufflé, it’s fun to fantasize about …

Hot Book Series Trends: Who Cares?

August 2, 2012  

Mega-hit book series like The Hunger Games and Harry Potter have captivated American readers with their riveting plots, unique characters, and fantastic worlds. And for book lovers who missed out, there are some feelings of regret between the pages. For American readers, not …

Batman vs. Spider-Man

July 1, 2012  

This summer, moviegoers can brace themselves for two summer superhero hits – “The Amazing Spider-Man” (out this week) and “The Dark Knight Rises” (July 20th). Are you Team Batman or Team Spider-Man? According to a Wakefield Research poll, 6 in 10 Americans (61%) …

Study Finds Americans Predict the Zombie Apocalypse is Coming

June 5, 2012  

Do you have your food, water, and emergency escape plan ready? No, not for the next hurricane or earthquake that hits your town – for the zombie apocalypse. Yes, you read that right. You may want to go out and grab the latest edition of “The Zombie Survival Guide” if Mi …

Marketing Tips from The Muppets

December 18, 2011  

Decades have passed since The Muppets were deemed cool. Previously thought of as outdated and past its prime, The Muppets have reinvented themselves with their new movie. Glowing reviews and box office success have made an impression on old and new fans, alike, and proved tha …