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pop culture

Wakefield Holiday Surveys Get Results

October 31, 2011  

With the holidays in full swing, many of our clients are making headlines with creative and newsworthy surveys developed by the great minds here at Wakefield. Over the next few weeks, we'll be posting some of those top hits.

Lil Sugar’s No. 1 Article Features Wakefield Stat

July 27, 2011  

Have you had your ‘Mom’s Night Out’? One of the web’s top mommy bloggers, Lil Sugar, the Moms division of PopSugar, featured a Wakefield Research stat in an article detailing Alyson Hannigan’s how-to for a perfect night away from the kids. Incredible readershi …

HomeGoods Hits Hollywood

January 28, 2011  

 A survey conducted last fall by Wakefield Research for HomeGoods is still generating buzz among popular news sources in the worlds of entertainment, home and garden, and beyond. The study made waves in December after it was covered by Reuters and republished shortly afterwa …

Are You Living in a Modern Family?

October 21, 2010  

There has been no shortage of high-profile media coverage for ABC’s Modern Family.  From multiple Emmy awards, to a recent cover of Entertainment Weekly, the show is comedic gold for Americans across the country. As avid pop culture junkies with the ability to poll the …

Survey: What are the Odds of a Perfect Wedding?

June 30, 2010  

Ah June, the peak of “wedding season.” A couple’s wedding day is an occasion they hope to remember for years to come. Unfortunately, a perfect day isn’t always in the cards for the lovebirds. As it turns out, a recent Wakefield Research poll found that barely half of …

Which Celeb Would Make the Most Over-the-Top Easter Egg?

April 2, 2010  

This is just one of the questions asked in a recent survey conducted by Wakefield Research and commissioned by PAAS and Hunter PR.  The results were showcased in USA Today’s print and online editions. It’s no surprise that Lady Gaga, the most over-the top celebrity, was …

Kids Poll: Hoops More Likely Than Honor Roll

September 29, 2009  

Have you wept for the future yet today? No? Then read this: AMERICAN KIDS THINK THEY’RE MORE LIKELY TO BECOME FAMOUS THAN TO USE MATH AS ADULTS. A study that Wakefield conducted on behalf of Nintendo’s Personal Trainer: Math found that more than one in five (21%) …

Brits Sticking With Bangers and Mash

August 28, 2009  

Americans’ appetite for food extends well beyond mealtime. The popularity of cable TV’s Food Network and Bravo’s hit show Top Chef are ample proof. So is the buzz around the recently released movie Julie & Julia. From Emeril Lagasse to Paula Deen, …

Newscycle Round-Up

August 6, 2009  

I love the Pew Research Center’s Project for Excellence in Journalism. In addition to being a positive force for responsible journalism, it also can be a handy tool to help publicists “keep it real.” Here’s a look at the top news stories: #1 Healthcare …

“Joltin’ Joe Has Left and Gone Away . . .”

July 6, 2009  

“Hey, Hey, Hey . . .” Sixty-eight years ago this summer, baseball player Joe DiMaggio was well on his way to achieving one of the most celebrated streaks in sports history. Joltin’ Joe would eventually get at least one hit in 56 consecutive baseball games. I …